Omnicom Media, Tapper link up to boost campaign performance integrity for clients

Tapper
Pricing
LoginGet a demo
Affiliate
Click farms

Stop click farms in your affiliate programme

Organised click farm operations generate high-volume fake traffic through your affiliate links, consuming commission budgets and poisoning your publisher performance data.

Get a demoCalculate your losses

Trusted by leading brands worldwide

Adidas
Azadea
Punt Roma
Salsa Jeans
Sunglass Hut
Virgin Megastore
Decathlon
Honda
Lexus
Toyota
Volvo
Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Cleveland Clinic
Public Group
Nissan
Boggi Milano
Kiko Milano
Hyundai
Chevrolet
Aape
Kiabi
Watsons
Maje Paris
Sandro
Ted Baker
ACE
Tawuniya
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop
Adidas
Azadea
Punt Roma
Salsa Jeans
Sunglass Hut
Virgin Megastore
Decathlon
Honda
Lexus
Toyota
Volvo
Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Cleveland Clinic
Public Group
Nissan
Boggi Milano
Kiko Milano
Hyundai
Chevrolet
Aape
Kiabi
Watsons
Maje Paris
Sandro
Ted Baker
ACE
Tawuniya
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop

Click farms generate human-like fraud that defeats basic detection

Click farms use low-wage workers or banks of real mobile devices to generate affiliate clicks and conversions that mimic genuine human behaviour. Unlike pure bot traffic, click farm activity is harder to detect because the signals, real devices, real browsers, real IP addresses, look legitimate at the individual level. The fraud only becomes visible when you analyse velocity patterns, geographic clustering, and conversion quality across the full dataset. Programmes operating CPA, CPL, or CPI models are particularly exposed because the farm operators are paid for each conversion they generate.

Affiliate click farms frequently target programmes with high commission rates and straightforward conversion criteria, such as free trial sign-ups, insurance quote requests, or loan applications. Farm operators sign up as affiliates using plausible publisher identities, pass the initial approval process, and then systematically generate fraudulent conversions to extract payouts. The conversions look real in your network dashboard, but your sales team finds that none of the leads respond, and your customer lifetime value data shows these cohorts churn immediately after the free trial period.

How Tapper stops click farms on Affiliate

Three steps from connection to clean data, no engineering required.

01

Connect your affiliate programme tracking

Tapper integrates with your affiliate network or custom tracking platform, monitoring clicks and conversions at the publisher and sub-affiliate level.

02

Click farm patterns detected through cluster analysis

Tapper identifies click farm activity through velocity analysis, geographic clustering, device fingerprint grouping, and conversion timing patterns that expose organised farm operations even when individual signals appear legitimate.

03

Fraudulent publishers flagged before commission payouts

Publishers identified as click farm operators are flagged with supporting evidence, enabling you to reject their conversions, suspend their accounts, and prevent future commission payouts before money leaves your programme.

Click farms by the numbers

Data from Tapper's platform analysis and published industry research.

0-15%

Of affiliate spend lost to fraud on average

0%

Of affiliate programmes experience significant fraud

0hrs

Typical delay before farms are detected without protection

Tapper vs Affiliate Network Fraud Detection

See exactly where the gaps are, and why they matter to your bottom line.

Capability
Tapper
Affiliate Network Fraud Detection

Click farm detection

Cluster and velocity analysis across all publishers

Single-signal threshold rules only

Device farm identification

Device fingerprint grouping and session analysis

IP blocklisting only

Publisher-level evidence

Detailed fraud report per flagged publisher

Aggregate programme alerts

Pre-payment rejection

Fraudulent conversions excluded before commission calculated

Dispute process after payment issued

Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Mindshare, a WPP Media Brand
Read the case study

When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.

Sohail Khan

Sohail Khan

Senior Performance Manager, WPP Media MENA

WPP Media MENA

We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Frequently asked questions

Everything you need to know about stopping click farms on Affiliate.

Sophisticated click farm operations invest in creating plausible publisher profiles: real websites with genuine content, social media presence, and traffic history. They target programmes with straightforward approval processes and begin generating fraudulent conversions slowly to avoid triggering early detection. Tapper analyses conversion quality signals, not just traffic volume, so it can identify farm activity even from newly approved publishers.

Click farms favour conversions with low friction and high payout: free trial sign-ups, loan or insurance quote requests, email list registrations, and app installs on CPI programmes. These require minimal information and often have no immediate verification step. Tapper cross-references device signals, session behaviour, and conversion timing to detect farm-generated submissions across all these conversion types.

Tapper provides detailed evidence for each flagged publisher, including device cluster data, IP analysis, session behaviour scores, and conversion timing patterns. This documentation supports clawback requests to affiliate networks and can be used to pursue legal remedies in cases of large-scale fraud. Recovery outcomes depend on your network's policies and the documentation available.

Worried about click farms on other platforms?

See how Tapper stops click farms across every major ad channel.
See all platforms

Other fraud types affecting Affiliate

Affiliate campaigns face multiple fraud vectors. Tapper covers them all.

Competitor clicks

Protection on Affiliate

Stop click farms on Affiliate today

Join advertisers who stopped paying for traffic that was never real. Book a demo and we will show you exactly what Tapper blocks on your account.

Book a demoAll Affiliate protection