Block invalid installs and protect your TikTok app install campaigns

The most prevalent attack types are install farms, click injection, click flooding, and SDK spoofing. Install farms use real devices to simulate genuine downloads. Click injection exploits Android broadcast receivers to intercept organic installs and claim hijacked attribution credit. Click flooding saturates attribution windows with invalid clicks so that real user installs are credited to invalid sources. SDK spoofing fabricates install events at the data layer without any real device activity. Each of these requires different detection methods, which is why relying on a single filter rarely catches them all.

TikTok uses your install and post-install event data to build lookalike audiences and refine delivery toward users most likely to convert. When your conversion data includes invalid installs, the algorithm treats the characteristics of those fake users as signals of a good customer. Over time, this trains your campaigns to target more sources that look like invalid installers rather than genuine high-value users, a problem that compounds with every dollar of additional spend.

Yes. Tapper is designed to complement your MMP, not replace it. Your MMP handles attribution and measurement reporting while Tapper adds an additional layer of invalid traffic detection that operates before and after attribution is recorded. Tapper integrates with major MMPs including AppsFlyer, Adjust, Kochava, Singular, and Branch, and shares invalid traffic classifications that help your MMP produce cleaner attribution reports.

Install farms are difficult to detect at the device level because they use genuine hardware running real operating systems. Tapper looks beyond device characteristics to behavioral signals including install velocity from specific network clusters, abnormal geographic concentrations, unnatural device reuse patterns, and post-install engagement that does not match the behavior of genuine app users. These signals collectively identify farm activity that passes standard device fingerprinting filters.

Your raw install numbers will likely decrease as invalid installs are removed from your reported conversions. At the same time, your cost-per-install based on genuine users will fall, your post-install retention metrics will improve, and your campaign algorithm will begin optimizing on cleaner data. Most advertisers see measurable improvements in day-7 and day-30 retention rates within the first few weeks of protection being active.

Tapper can be connected to an active campaign in under an hour. You link your TikTok Ads account, confirm your MMP integration, and activate protection without pausing your campaigns or changing your creative or targeting settings. Invalid traffic data begins appearing in your Tapper dashboard immediately, and clean conversion signals start flowing to TikTok's algorithm from the moment protection goes live.