Ad fraud protection for retail
Shopping campaigns and seasonal peaks attract click farms draining retail ad budgets. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading retail brands worldwide
Why retail is a fraud target
Click farms
Bot traffic
Competitor clicks
Retail brands running shopping campaigns and promotional ads face aggressive click farm activity that spikes during peak periods like Black Friday and holiday sales, precisely when budgets are largest and the cost of wasted spend is highest. Fraudulent clicks on product listing ads drive up CPCs across the entire category.
Bot traffic distorts attribution across retail media networks and third-party display placements, making it difficult to accurately assess which channels are driving purchases. Retailers relying on last-click or multi-touch attribution models are especially exposed when invalid traffic is not filtered before attribution is calculated.
The fraud types hitting retail hardest
Tapper detects and blocks all of them in real time, across every platform you advertise on.
Ad fraud in retail by the numbers
Data from Tapper's platform analysis and published industry research.
0%
Average Meta IVT rate on retail social and shopping campaigns
$0B
Annual global ad fraud losses across all retail and commerce sectors
0x
ROAS improvement after scrubbing invalid traffic from retail campaigns
0%
Of retail advertisers operating with no fraud detection in place
How Tapper protects retail advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to click fraud?
Based on a 18% fraud rate for Retail. Pick your platform and move the slider.
Meta
TikTok
Display
Affiliate
Mobile
Industry
Retail
18% fraud rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly fraud loss
$180
Annual fraud loss
$2,160
Monthly budget recovered with Tapper
$153
Choose your platform
Each platform presents different fraud risks for retail advertisers. Tapper covers all of them.
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Stop paying for traffic that was never real
Book a demo and we will show you exactly what Tapper would block on your retail campaigns, before you commit to anything.
Book a demo