WPP Media MENA boosts client campaign efficiency with Tapper Partnership

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Ad fraud protection for hospitality

Restaurant and venue campaigns face bot traffic and competitor click fraud year-round. Choose your ad platform below to see how Tapper protects your campaigns.

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Trusted by leading brands worldwide

Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Parfums de Marly
Cleveland Clinic
Public Group
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop
Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Parfums de Marly
Cleveland Clinic
Public Group
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop

Why hospitality is a fraud target

Bot traffic

Domain spoofing

Click farms

Hotels and resorts depend on direct booking campaigns to reduce OTA commission costs, and bot traffic targeting those campaigns inflates click and session metrics without producing reservations. Fraudulent traffic makes direct channel performance appear stronger than it is, leading revenue managers to set strategies based on false demand signals.

Domain spoofing is pervasive in hospitality display advertising, where fraudsters impersonate travel publications and booking comparison sites to charge premium CPMs for impressions that never reach real travelers. Click farms compound the problem by consuming retargeting budgets that should be converting warm audiences.

The fraud types hitting hospitality hardest

Tapper detects and blocks all of them in real time, across every platform you advertise on.

Bot traffic

Non-human clicks corrupting your bidding data and inflating your metrics.

See how Tapper blocks it

Ad fraud in hospitality by the numbers

Data from Tapper's platform analysis and published industry research.

13.1%

TikTok IVT rate on hospitality brand and destination campaigns

43%

Of hospitality advertisers with no fraud monitoring active

3.1x

ROAS lift after invalid traffic is removed from hospitality campaigns

0.1%

False positive rate so real booking intent is never blocked

How Tapper protects hospitality advertisers

Three steps from connection to clean campaign data, no engineering required.

01

Connect in minutes

Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.

02

Block invalid traffic in real time

Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.

03

Clean data, better performance

With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.

IVT calculator

How much are you losing to click fraud?

Based on a 22% fraud rate for Hospitality. Pick your platform and move the slider.

Google

Google

Meta

Meta

TikTok

Display

Affiliate

Affiliate

Mobile

Industry

Hospitality

22% fraud rate

Monthly spend

$1,000

Avg. cost per conversion (optional)

Your estimated numbers


Monthly fraud loss

$220


Annual fraud loss

$2,640


Monthly budget recovered with Tapper

$187


Start for free

Choose your platform

Each platform presents different fraud risks for hospitality advertisers. Tapper covers all of them.

Google Ads
Google Ads

Protect your hospitality campaigns on Google.

View protection

Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Mindshare, a WPP Media Brand

During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.

David Barnes

David Barnes

Data & Technology Lead, Omnicom Group

Omnicom Group

With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.

Dimitris Bakas

Dimitris Bakas

Senior Performance Marketing, Public Group

Public Group

We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.

Stuart Parkin

Stuart Parkin

Director of Operations, Regit

Regit

Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.

Reno Mindemann

Reno Mindemann

Head of Growth, Kama Capital

Kama Capital

We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real

Book a demo and we will show you exactly what Tapper would block on your hospitality campaigns, before you commit to anything.

Book a demo