Omnicom Media, Tapper link up to boost campaign performance integrity for clients

Tapper
Pricing
LoginGet a demo

Ad fraud protection for hospitality

Restaurant and venue campaigns face bot traffic and competitor click fraud year-round. Choose your ad platform below to see how Tapper protects your campaigns.

Get a demo

Trusted by leading hospitality brands worldwide

Dominos
Almosafer
Marks & Spencer
LEGOLAND
Arabian Dyar
Dominos
Almosafer
Marks & Spencer
LEGOLAND
Arabian Dyar

Why hospitality is a fraud target

Bot traffic

Domain spoofing

Click farms

Hotels and resorts depend on direct booking campaigns to reduce OTA commission costs, and bot traffic targeting those campaigns inflates click and session metrics without producing reservations. Fraudulent traffic makes direct channel performance appear stronger than it is, leading revenue managers to set strategies based on false demand signals.

Domain spoofing is pervasive in hospitality display advertising, where fraudsters impersonate travel publications and booking comparison sites to charge premium CPMs for impressions that never reach real travelers. Click farms compound the problem by consuming retargeting budgets that should be converting warm audiences.

The fraud types hitting hospitality hardest

Tapper detects and blocks all of them in real time, across every platform you advertise on.

Bot traffic

Non-human clicks corrupting your bidding data and inflating your metrics.

See how Tapper blocks it

Ad fraud in hospitality by the numbers

Data from Tapper's platform analysis and published industry research.

0%

TikTok IVT rate on hospitality brand and destination campaigns

0%

Of hospitality advertisers with no fraud monitoring active

0x

ROAS lift after invalid traffic is removed from hospitality campaigns

0%

False positive rate so real booking intent is never blocked

How Tapper protects hospitality advertisers

Three steps from connection to clean campaign data, no engineering required.

01

Connect in minutes

Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.

02

Block invalid traffic in real time

Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.

03

Clean data, better performance

With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.

IVT calculator

How much are you losing to click fraud?

Based on a 22% fraud rate for Hospitality. Pick your platform and move the slider.

Google

Google

Meta

Meta

TikTok

Display

Affiliate

Affiliate

Mobile

Industry

Hospitality

22% fraud rate

Monthly spend

$1,000

Avg. cost per conversion (optional)

Your estimated numbers


Monthly fraud loss

$220


Annual fraud loss

$2,640


Monthly budget recovered with Tapper

$187


Get a demo

Choose your platform

Each platform presents different fraud risks for hospitality advertisers. Tapper covers all of them.

Google Ads
Google Ads

Protect your hospitality campaigns on Google.

View protection

Affiliate

Protect your hospitality campaigns on Affiliate.

View protection

Mobile App

Protect your hospitality campaigns on Mobile.

View protection

Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Mindshare, a WPP Media Brand
Read the case study

When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.

Sohail Khan

Sohail Khan

Senior Performance Manager, WPP Media MENA

WPP Media MENA

We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real

Book a demo and we will show you exactly what Tapper would block on your hospitality campaigns, before you commit to anything.

Book a demo