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Ad fraud protection for healthcare

Healthcare lead fraud inflates patient acquisition costs and corrupts campaign data. Choose your ad platform below to see how Tapper protects your campaigns.

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Trusted by leading healthcare brands worldwide

STC
du
Cleveland Clinic
Public Group
Tawuniya
SACO
STC
du
Cleveland Clinic
Public Group
Tawuniya
SACO

Why healthcare is a fraud target

Bot traffic

VPN and proxy abuse

Click farms

Healthcare advertisers operate under strict compliance constraints while competing for expensive keywords around conditions, treatments, and providers. Bot traffic and click farms inflate engagement metrics on sensitive campaigns, creating risk when fraudulent interactions are mistaken for real patient intent signals.

Invalid traffic corrupts patient acquisition data, causing health systems and telehealth platforms to misallocate budgets across specialties and service lines. When fraudulent leads enter CRM workflows, care coordination teams waste time on follow-ups that will never convert, driving up the true cost of patient acquisition.

The fraud types hitting healthcare hardest

Tapper detects and blocks all of them in real time, across every platform you advertise on.

Bot traffic

Non-human clicks corrupting your bidding data and inflating your metrics.

See how Tapper blocks it

Ad fraud in healthcare by the numbers

Data from Tapper's platform analysis and published industry research.

0%

Average Meta IVT rate affecting healthcare social campaigns

0%

Of healthcare advertisers with no fraud monitoring active

0x

ROAS lift healthcare brands achieve after filtering fraud

0%

False positive rate ensuring real patient clicks are never blocked

How Tapper protects healthcare advertisers

Three steps from connection to clean campaign data, no engineering required.

01

Connect in minutes

Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.

02

Block invalid traffic in real time

Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.

03

Clean data, better performance

With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.

IVT calculator

How much are you losing to click fraud?

Based on a 12% fraud rate for Healthcare. Pick your platform and move the slider.

Google

Google

Meta

Meta

TikTok

Display

Affiliate

Affiliate

Mobile

Industry

Healthcare

12% fraud rate

Monthly spend

$1,000

Avg. cost per conversion (optional)

Your estimated numbers


Monthly fraud loss

$120


Annual fraud loss

$1,440


Monthly budget recovered with Tapper

$102


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Choose your platform

Each platform presents different fraud risks for healthcare advertisers. Tapper covers all of them.

Google Ads
Google Ads

Protect your healthcare campaigns on Google.

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Affiliate

Protect your healthcare campaigns on Affiliate.

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Mobile App

Protect your healthcare campaigns on Mobile.

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Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Mindshare, a WPP Media Brand
Read the case study

When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.

Sohail Khan

Sohail Khan

Senior Performance Manager, WPP Media MENA

WPP Media MENA

We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real

Book a demo and we will show you exactly what Tapper would block on your healthcare campaigns, before you commit to anything.

Book a demo