Ad fraud protection for b2b services
B2B lead generation is a high-value fraud target given long sales cycles and large deal values. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading brands worldwide
Why b2b services is a fraud target
Competitor clicks
Bot traffic
VPN and proxy abuse
B2B advertisers pay some of the highest CPCs in search and LinkedIn to reach decision-makers at target accounts, and every fraudulent click on a campaign targeting enterprise software or professional services directly destroys budget that should be reaching real buyers with genuine purchasing authority. Competitor click fraud is especially common when two vendors are bidding on the same account-based keywords.
Bot traffic submits fake demo requests and content download forms, polluting the MQL pipeline that sales teams depend on for accurate forecasting and quota planning. VPN and proxy abuse makes IP-based targeting and account-based marketing less reliable, routing fraudulent traffic through IP ranges that appear to belong to target company networks.
The fraud types hitting b2b services hardest
Tapper detects and blocks all of them in real time, across every platform you advertise on.
Ad fraud in b2b services by the numbers
Data from Tapper's platform analysis and published industry research.
11.4%
Average Meta IVT rate on B2B social lead generation campaigns
43%
Of B2B advertisers running campaigns without fraud monitoring
3.1x
ROAS improvement after removing invalid traffic from B2B campaigns
0.1%
False positive rate ensuring real buyer intent is never blocked
How Tapper protects b2b services advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to click fraud?
Based on a 16% fraud rate for B2B services. Pick your platform and move the slider.
Meta
TikTok
Display
Affiliate
Mobile
Industry
B2B services
16% fraud rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly fraud loss
$160
Annual fraud loss
$1,920
Monthly budget recovered with Tapper
$136
Choose your platform
Each platform presents different fraud risks for b2b services advertisers. Tapper covers all of them.
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Stop paying for traffic that was never real
Book a demo and we will show you exactly what Tapper would block on your b2b services campaigns, before you commit to anything.
Book a demo