Click stuffing on affiliate CPI campaigns
Click stuffing on CPI campaigns floods your attribution model with fraudulent clicks, stealing install credit from legitimate publishers and channels that genuinely drove your app acquisitions.
Trusted by leading brands worldwide
Click stuffing on CPI programmes corrupts install attribution and steals commission from legitimate publishers
Click stuffing on CPI affiliate programmes works by injecting fraudulent tracking cookies or click events into the attribution path of users who will later install your app, regardless of whether they ever interacted with the fraudulent publisher's content. When the user installs your app, the stuffed click appears last in the attribution chain and claims the CPI commission. Your legitimate affiliate publishers, who engaged the user through genuine content promotion and drove the real install intent, receive no credit and no commission.
The scale of click stuffing damage on CPI programmes is often masked by healthy overall install volumes. Because installs are still occurring, the fraud is less visible than fake install generation. The harm shows up in publisher ranking data: your legitimate high-quality UA publishers appear to underperform because their genuine install attributions are systematically intercepted by the click stuffing operation. Your programme's tier decisions and budget allocation increasingly reward the fraudulent publisher at the expense of the genuine ones, degrading your UA programme quality over time.
How Tapper stops click stuffing on Affiliate cpi campaigns
Three steps from connection to clean campaign data, no engineering required.
01
Connect your CPI affiliate tracking and MMP to Tapper
Tapper integrates with your affiliate network and mobile measurement partner, monitoring every click and install event with full attribution path analysis to detect click stuffing before it claims CPI commission.
02
Attribution path anomalies detected at every CPI install event
Tapper analyses the relationship between each attributed click and the install event it claims credit for, flagging cases where the click path, timing, device signals, or session data indicate cookie stuffing rather than genuine publisher-driven install intent.
03
Legitimate CPI publishers protected, click stuffer commission rejected
Stuffed CPI install attributions are identified and rejected before commission calculation, restoring credit to the legitimate publishers who drove genuine app acquisition and preventing payouts to publishers operating cookie stuffing schemes on your CPI programme.
Click stuffing on Affiliate cpi campaigns by the numbers
Data from Tapper's platform analysis and published industry research.
10-15%
Of affiliate spend lost to fraud on average
28%
Of mobile installs are fraudulent globally on average
1st
Click stuffing is the most prevalent affiliate fraud type overall
64%
Of affiliate programmes experience significant fraud
Tapper vs Affiliate Network Fraud Detection
See exactly where the gaps are, and why they matter to your cpi campaigns performance.
Click stuffing detection on CPI programmes
Full attribution path and install session behaviour analysis
Rule-based thresholds, easily bypassed by sophisticated stuffers
Per-install attribution review
Every CPI install attribution verified against click path and session data
Spot checks and aggregate anomaly alerts
Legitimate CPI publisher protection
Install credit restored to genuine publishers on detection
Commission disputes after payout
Detection speed
Under 3 seconds
Daily or weekly batch review
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Frequently asked questions
Everything about click stuffing on Affiliate cpi campaigns.
Click stuffing on CPI programmes injects a tracking cookie or last-click attribution event from a fraudulent publisher into the session of a user who will later install the app. The injection happens without the user's knowledge, typically through hidden iframes on unrelated web pages or malicious ad creatives. When the user installs the app through any channel, the stuffed click appears as the last touch before install and claims the CPI commission. The legitimate publisher who genuinely drove the install intent receives nothing.
Click flooding generates massive volumes of fraudulent clicks to contaminate the attribution model statistically, hoping some will appear as last-touch before real installs. Click stuffing is more surgical: it places specific fraudulent cookies or attribution events on users whose install probability is already high, ensuring a much higher rate of fraudulent last-touch attribution per fake click. Click stuffing is more efficient per fraudulent event; click flooding operates at greater volume.
Tapper works most effectively when connected to both your affiliate tracking and your MMP, as the cross-reference between click data and install data enables precise attribution path analysis. However, Tapper can also identify click stuffing patterns from affiliate tracking data alone, through analysis of click timing relative to install events, session quality scoring, and publisher-level conversion pattern anomalies. Connecting the MMP data enhances detection accuracy for the most sophisticated stuffing operations.
Other fraud types on Affiliate cpi campaigns
CPI campaigns campaigns face multiple fraud threats. Tapper protects against all of them.
Stop click stuffing on your Affiliate cpi campaigns
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