Maximize your Google Ads performance
Tapper protects your Search and Performance Max campaigns by detecting and blocking invalid traffic in real time, so your budget goes to clicks that convert.
Search campaigns
Rival clicks, bots, and click farms use up your budget before real buyers click.
Block invalid clicks
Verifies legitimacy of every ad click using machine learning, cyber security tests, and IP cross-referencing.
Competitor clicks
Repeat clicks from one IP range or organization, and unusually fast click sequences, are scored and excluded.
Stop paying for acquired users
Automate click frequency management to handle returning users and redirect them to cost-efficient campaigns.
Track invalid clicks
Granular insights into invalid clicks to identify and remove spammy keywords from your campaigns.
Evidence for refund claims
Timestamped click logs for every blocked source, ready for Google invalid click credit requests.
24/7 protection from bots
Real-time detection with invalid IPs added to exclusion lists in under 3 seconds.
Performance Max
Access the reporting suite that reveals what's really happening inside your Performance Max campaigns.
Maximize ROAS
Put an end to overspend by automatically blocking invalid clicks across all ad platforms. Concentrate reach on real customers.
Audience signals
Add dynamic exclusion audiences of fake users so campaigns target real people.
Beyond the black box
Access first-party click data from PMax campaigns. View IP addresses, device types, regions, keywords, and campaign performance.
Stop fake leads
Eliminate fake form submissions from Display and Discovery ads. Allow sales teams to focus on real customer follow-ups.
Eliminate waste
Generate exclusion audiences to guide PMax algorithm correctly. Stop paying for traffic with zero conversion potential.
Data collection filter
Keep invalid traffic out of your analytics and your first-party data clean.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
14%
more conversions
11.4%
lower CPA
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
Trusted by leading brands worldwide
Frequently asked questions
Tapper monitors traffic 24/7 and provides dashboard insights. Invalid IPs are excluded through the Google Ads API, and Tapper writes exclusions to Meta and TikTok as well. Users can also view invalid traffic source data to shift budgets accordingly.
No. The system exclusively targets non-human invalid users with no purchase intent and only acts when we're 100% certain.
No. After approximately 10 minutes of setup, the exclusion lists update automatically and continuously across major marketing platforms.
Bot clicks, competitor clicks, click farms, VPN and proxy abuse, brand sabotage, and malicious publishers.
Detection combines data discrepancies and behavioral anomalies with real-time scoring, behavioral analysis, honeypots, browser testing, and undisclosed proprietary techniques.
VPN usage is considered during traffic analysis, but traffic isn't blocked solely for VPN origin. It's evaluated as one factor among many in the detection process.