Tapper Lift · Check
See what spent and got nothing.
Lift finds the campaigns, ad sets and keywords that spent well past what a result costs and brought none, and tells you what to check first.
Example. Runs on Google, Meta, TikTok, Microsoft and Apple.
The spend, and the bar it missed.
Lift holds each campaign, ad set or keyword to what a result costs: your target, or what similar ones pay. It speaks only once spend is well past that.
Meta Ads
$1,400 spent in 28 days, 0 purchases
Tracking may be broken, or this ad set is not getting purchases.
Ad set "Lookalike 2%", campaign "Spring offer"
Wasted spend $50/day
WHAT TO DO
Check tracking before you pause this ad set.
Google, Meta, TikTok, Microsoft and Apple.
Each platform’s version of the check, read in its own terms.
Google Ads
What Lift reads. Conversion campaigns that spent well past what a conversion costs on your account and got none, and campaigns that got only one to four.
What you do. The card names the campaign and the change: pause it, or rework its targeting, creative and landing page.
Meta Ads
What Lift reads. Ad sets that spent at least twice what a result costs, by your target or by similar ad sets, and got none.
What you do. The card says to check tracking first, then to pause the ad set or move its budget to an ad set that gets results.
TikTok Ads
What Lift reads. Ad groups, and ads, that spent at least twice what a result costs, by your target or by similar ad groups, and got none.
What you do. The card says to pause the ad group, or the ad when its ad group keeps other live ads, in TikTok Ads Manager.
Microsoft Ads
What Lift reads. Campaigns that spent more than twice your account’s average cost per conversion over 14 days and got none.
What you do. The card says to check the landing page and keywords, or to pause the campaign in Microsoft Ads.
Apple Ads
What Lift reads. Keywords that took at least 50 taps in 14 days and brought no installs.
What you do. The card names the keywords to pause in Apple Ads.
Three steps, no guessing.
Judge
Each campaign, ad set or keyword is held to what a result costs. Lift speaks only once spend is well past that.
Price
Where the check prices waste, the spend that got nothing is shown per day, in your account’s currency. Otherwise the card shows the spend at stake.
Act
The card names the change. Where tracking could be the cause, it says to check tracking before anything is paused.
When Lift stays quiet.
Spend still below what a result costs: a card shows only once spend is well past it.
Ad sets and ad groups with no target and no similar ones to compare with.
On Meta, ad sets under 14 days old or still in learning.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.