Tapper Lift · Check
Know where the month is heading.
Lift projects the month from the days so far and tells you when spend is heading well over or under the monthly budget you set in Tapper.
Example. Runs on Google and Meta.
One budget, one projection.
Set the month’s budget once in Tapper. Lift holds the month’s pace against it every day and speaks only when it drifts.
Google Ads
On course to spend $23,400, budget $30,000
That is 22% under the budget at this pace.
This account
WHAT TO DO
Check daily budgets so the month ends on budget.
Google and Meta.
Each platform’s version of the check, read in its own terms.
Google Ads
What Lift reads. Spend so far this month, projected to month end, against the monthly budget you set in Tapper for the account. Without a monthly budget Lift has nothing to hold the month against, so it says nothing.
What you do. The card shows the projected month and the gap, and says whether to lower or to check daily budgets. It is never counted as a saving.
Meta Ads
What Lift reads. Meta’s own spend for the account this month, projected to month end, against the monthly budget you set in Tapper. It speaks from 10% over or 15% under, and only on an account with a monthly budget set.
What you do. Heading over, the card says to lower daily budgets. Heading under, it says to check why delivery is behind. It never advises spending more.
Three steps, no guessing.
Project
Spend so far this month is carried to month end at the same pace.
Compare
The projection is held against your monthly budget. Close to the plan, Lift stays quiet.
Act
Off the plan, the card says whether to lower daily budgets or to check why spend is behind, so the month ends on budget.
When Lift stays quiet.
Accounts with no monthly budget set in Tapper.
A month close to its budget.
Accounts with no spend yet this month.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.