Tapper Lift · Check
Stop paying for searches that never convert.
Lift reads the searches behind your spend every day and shows the ones that cost money and brought nothing, with the negative keyword to add.
Example. Runs on Google, Microsoft and Apple.
The search, the cost and the fix.
Lift skips every search an existing keyword or negative already covers, and never proposes a negative for a keyword you bid on.
Google Ads
5 searches spent money and never converted
The worst spent $177 in the last 35 days with no conversions.
Search "free car giveaway" and 4 more in campaign "Generic · Sedans · UAE"
Wasted spend $12/day
WHAT TO DO
Add each one as an exact match negative.
Google, Microsoft and Apple.
Each platform’s version of the check, read in its own terms.
Google Ads
What Lift reads. Search terms from the last 90 days that spent and never converted, and keywords doing far worse than the rest of their ad group. The best-converting keywords are left alone.
What you do. Approve the fix and Tapper adds the negative keyword, or pauses the keyword, in Google Ads.
Microsoft Ads
What Lift reads. Keywords and searches that spent and never converted inside campaigns that do convert, over the last 14 days. Searches that are already your keywords are left out.
What you do. The card lists the keywords per ad group and the poor searches. Pause the keywords or lower the bids, and add the searches as negatives.
Apple Ads
What Lift reads. Keywords with at least 50 taps in 14 days and no installs, and search terms with at least 10 taps and no installs that no negative blocks yet.
What you do. The card names the keywords to pause and the search terms to add as negatives in Apple Ads.
Three steps, no guessing.
Read
Every search term and keyword is checked against the conversions it brought.
Price
The spend that brought nothing is shown per day, in your account’s currency, and counts only the days Lift measured.
Fix
On Google, approve the fix and Tapper adds the negative keyword or pauses the keyword. Elsewhere the card names the change.
When Lift stays quiet.
Searches an existing keyword or negative already covers.
Keywords you bid on: they are never proposed as negatives.
Your best-converting keywords in an ad group.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.