Tapper Lift · Check
Find where your budget goes to waste.
Lift finds the placements on Meta that take budget and bring nothing, and names the one to leave out.
Example. Runs on Meta.
The placement, named.
Lift compares each placement with the rest of the ad set, and Audience Network with Facebook and Instagram, then says which one to leave out.
Meta Ads
Audience Network: 4.8 times the cost per result
Results cost more here than on Facebook and Instagram.
Ad set "Prospecting · Broad", campaign "Spring offer"
WHAT TO DO
Pick placements by hand and leave out Audience Network.
Meta.
How Lift reads it on Meta.
Meta Ads
What Lift reads. Each placement’s cost per result against the rest of the ad set, and Audience Network against Facebook and Instagram.
What you do. The card names the placement to leave out and shows every placement’s figures. Mark a placement Kept for reach and Lift leaves it alone.
Three steps, no guessing.
Judge
Each placement is judged on the results it brings, against the rest of the ad set.
Show
The card prints every placement’s figures side by side, so you see what the one to leave out costs.
Act
The card names the placement to leave out. Where Meta chooses placements, it says how to pick them by hand.
When Lift stays quiet.
Placements with too little spend to judge.
A placement you keep on purpose: mark it Kept for reach and Lift leaves it alone.
Ad sets whose placement figures do not add up to the ad set’s own total.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.