Tapper Lift · Check
Catch the ads that cost far more than they should.
Lift compares the cost per result of each campaign, ad set and ad group with similar ones, or with the target you set, and names the budget to cut.
Example. Runs on Google, Meta and TikTok.
The cost, and the bar.
Lift compares like with like: same goal, same funnel stage, same country. With too few similar ad sets, it holds the cost to your target instead.
Meta Ads
$118 a purchase, similar ad sets pay $34
4 similar ad sets share its goal, funnel stage and attribution.
Ad set "Interest · Auto enthusiasts", campaign "Spring offer"
Wasted spend $38/day
WHAT TO DO
Cut this ad set’s budget by 20%, or pause it.
Google, Meta and TikTok.
Each platform’s version of the check, read in its own terms.
Google Ads
What Lift reads. Campaigns with a target cost per conversion that cost 3 times the target or more, and campaigns with a target return at a third of it or less, on at least 5 conversions.
What you do. The card names the campaign. Rework it to bring cost or return back toward the target.
Meta Ads
What Lift reads. Ad sets paying far more per result than similar ad sets with the same goal, funnel stage and attribution, or than the target you set.
What you do. The card says to cut the ad set’s budget by 20%, or pause it, and let the ad sets that pay less take the spend.
TikTok Ads
What Lift reads. Ad groups paying far more per result than similar ad groups with the same goal and country, or than the target you set.
What you do. The card says to cut the ad group’s or the campaign’s budget, or to pause the ad group, in TikTok Ads Manager.
Three steps, no guessing.
Compare
Each ad set or campaign is held against similar ones, or against your target. Prospecting is compared with prospecting, never blended.
Price
The spend above what the same results would cost at the bar is shown per day, in your account’s currency.
Act
The card names the change: a budget to cut or an ad set to pause. Lift never advises spending more.
When Lift stays quiet.
Campaigns with fewer than 5 conversions to judge on.
Ad sets with too few similar ones and no target: there is nothing to hold the cost against.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.