Tapper Lift · Check
Find the ads your audience has tired of.
Lift compares every ad with its own earlier weeks. When people have seen it too often and results fall, you get the ad’s name, what it affects and the change to make.
Example. Runs on Meta and TikTok.
One ad, compared with itself.
No benchmark and no sibling ad. Lift measures each ad against its own first and best weeks, so a drop means this ad has worn out.
Meta Ads
Click rate down to 0.62% from 1.05%
People see these ads 4.8 times a week.
Ad "Video 3, spring offer" in ad set "Prospecting · Broad", campaign "Spring offer"
WHAT TO DO
Swap in a new version of the ad.
Meta and TikTok.
Each platform’s version of the check, read in its own terms.
Meta Ads
What Lift reads. Each ad’s click rate against its own first and best weeks. For video, the share who get past the first 3 seconds and keep watching. How often people see the ad.
What you do. Approve the fix and Tapper pauses that one ad, and never one of the last three live ads in the ad set. The card says when to add new creative first.
TikTok Ads
What Lift reads. Video ads only. The share who watch 2 seconds and 6 seconds, click rate and conversion rate, each against the ad’s own history. An ad group edited in the last 7 days is skipped.
What you do. The card names the ad and the change: pause the ad when its ad group keeps 3 or more active ads, otherwise add new videos to the same ad group.
Three steps, no guessing.
Compare
Each ad is compared with its own history, never with other ads.
Price
The spend on that ad over the last 7 days is shown as spend at stake, in your account’s currency. It is never counted as a saving, because a new ad may take time to learn.
Fix
On Meta, approve the fix and Tapper pauses the worn ad. On TikTok the card names the change to make.
When Lift stays quiet.
Ad sets that are still learning, and new ad sets.
Campaigns that stopped spending.
On TikTok, an ad group edited in the last 7 days.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.