Tapper Lift · Checks
Every leak Lift finds, and where it runs.
A leak is never one platform’s. Pick a leak to see the finding as it lands in your queue, and every platform that runs it.
Google Ads
Opportunities
Daily checks on your connected Google Ads account.
MONEY AT STAKE
$510/day recoverable
24 FIXED THIS MONTH
·
$1,720 SAVED PER DAY SINCE FIXING
Latest: Target CPA lowered from $95 to $70 on "Brand · Core"Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions
Wasted spend $86/day
Search term "free car giveaway" matching broadly, nothing converting
Wasted spend $54/day
Search Partners converting at 3.4x the cost of Google Search
Wasted spend $47/day
Campaign delivering at $210 against its $68 target CPA
Wasted spend $44/day
Campaign spent $1,240 over 30 days with no conversions at all
Wasted spend $41/day
Placement "arcade-hub.app" taking budget, zero conversions
Wasted spend $39/day
Ad variant converting at under a third of its sibling
Wasted spend $33/day
Search campaign serving on Display, no conversions there
Wasted spend $29/day
Campaign past its spend threshold on 2 conversions in 30 days
Wasted spend $24/day
Campaign returning 0.8x against a 3.0x ROAS target
Wasted spend $21/day
Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate
Wasted spend $92/day
3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn
affects $140/day
Target CPA set to $95 while the campaign delivers at $61
affects $480/day
Daily budgets pacing 38% ahead of the monthly plan
affects $310/day
Search Partners left on across 6 campaigns
Worth a decision
Include Display Network still on for 4 search campaigns
Worth a decision
Automatically created assets writing copy nobody approved
Worth a decision
AI Max enabled on 3 campaigns
Worth a decision
Targeting 12 countries while 94% of conversions come from 2
Worth a decision
Example findings.
Every leak, and where Lift runs it.
Open a leak for the example finding, each platform’s version of the check and the change to make.
Leak
Meta
TikTok
Microsoft
Snapchat
Apple
Wasted search terms
Search terms and keywords that spend and never convert, with the negative to add.
Runs on Google, Microsoft and Apple
Creative fatigue
Ads your audience has seen too often, found by comparing each ad with its own best days.
Runs on Meta and TikTok
Budget pacing
Spend running off the monthly plan, with the move that brings the month back.
Runs on Google and Meta
Placement leaks
Placements and networks that take budget and bring nothing.
Runs on Meta
Spend with no results
Campaigns, ad sets and keywords that spent and got nothing.
Runs on Google, Meta, TikTok, Microsoft and Apple
Cost above target
Cost per result far above similar ad sets, or above the target you set.
Runs on Google, Meta and TikTok
Ads seen too often
People seeing your ads more often than planned, with the cap or cut to apply.
Runs on Meta and TikTok
Delivery stopped
Campaigns that stopped delivering, ads rejected or stuck in review, spend limits about to bite.
Runs on Google, Meta, LinkedIn and Snapchat
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.