Tapper Lift · Check
See when people have seen your ads too often.
Lift counts how often people see an ad set’s ads in a week and tells you when it is past your plan, with the cap or the cut to apply.
Example. Runs on Meta and TikTok.
Views a person, against the plan.
Lift holds the weekly count against the range you planned. With no plan set, it uses the usual range for the kind of campaign.
Meta Ads
6.4 views a person this week, the usual range is 1.5 to 4
This ad set has no cap on views a person.
Ad set "Awareness · Broad", campaign "Spring offer"
WHAT TO DO
Limit views a person on this ad set, or widen the audience.
Meta and TikTok.
Each platform’s version of the check, read in its own terms.
Meta Ads
What Lift reads. Reach, awareness and video ad sets: how often people saw the ads this week and over 28 days, against your plan or the usual range, and whether a cap on views a person is set.
What you do. The card says to limit views a person on the ad set, or to widen the audience, and shows the spend past the plan.
TikTok Ads
What Lift reads. Ad groups: how often people saw the ads this week and over 28 days, against your plan or the usual range, and whether a cap on views a person is set.
What you do. The card says to limit views a person, to cut the ad group’s budget, or to move it to a reach ad group, and shows the spend past the plan.
Three steps, no guessing.
Count
Lift counts how many times a week people see the ads, from the platform’s own reach figures.
Compare
The count is held against your plan, or the usual range where you set none.
Act
The card says to limit views a person or widen the audience, and shows the spend past the plan. Lift never advises spending more.
When Lift stays quiet.
Meta ad sets that are not for reach, awareness or video.
Ad sets and ad groups that have not delivered long enough to measure.
More leaks, each with its own page.
See what Lift finds on your account
Connect your ad account and your first findings arrive the next day.