Invalid traffic removal

Lower CPA, without fraudulent traffic.

Find your platform, the traffic you want to stop or your industry, and see how Tapper Block removes it before it spends your budget.

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Protecting:

Google

Choose your platform

Each platform has its own kind of invalid traffic. Tapper detects and blocks all of it.

Google Ads

Competitor clicks, bot traffic, and invalid signals are costing your Google Ads campaigns more than you think.

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Meta Ads

Fake profiles, fake engagement, and invalid form fills corrupt your Meta campaigns from the inside.

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TikTok Ads

TikTok's explosive growth has made it a prime target for bot farms, click flooding, and attribution abuse.

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Display & programmatic

Programmatic advertising's open exchanges are the highest-risk ad environment online.

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Mobile app

SDK spoofing, fake installs and fake in-app events corrupt your mobile attribution data and drain your UA budget.

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Invalid traffic type

Start from the traffic you want to stop.

Competitor clicks

Rivals exhausting your daily budget before real customers can click your ads.

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Bot traffic

Non-human clicks corrupting your bidding data and inflating your metrics.

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Click farms

Organized operations clicking your ads at scale across devices.

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VPN and proxy abuse

Hidden traffic sources masking the true identity and location of bad actors.

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Fake installs

Simulated app downloads that generate CPI costs without any real users.

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SDK spoofing

Fabricated attribution signals that mimic legitimate mobile installs.

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Click stuffing

Injected cookies claiming attribution credit for conversions they never drove.

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Domain spoofing

Low-quality inventory misrepresented as premium publisher placements.

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Campaign type

Start from your campaign type.

Google Ads

Search, Performance Max and more.

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Shopping campaigns

Click farms and competitor abuse target high-value product listings systematically.

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Display campaigns

Bot traffic and domain spoofing inflate impressions while real audiences go unreached.

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App campaigns

Fake installs and SDK spoofing corrupt your app campaign attribution data.

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Lead generation

Fake form fills flood your pipeline with junk data and inflate your cost per lead.

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Conversion campaigns

Invalid traffic corrupts your pixel data and teaches Meta the wrong audience signals.

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App install

Invalid installs inflate your CPI and corrupt your attribution data.

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Traffic campaigns

Bot clicks drive up your traffic metrics while delivering zero real audience value.

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In-Feed Ads

Click flooding and bot views drain your TikTok in-feed budget without real engagement.

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Spark Ads

Fake engagement on boosted organic content distorts your performance signals.

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Open exchange

Domain spoofing and bot traffic are rampant across open programmatic inventory.

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Private marketplace

Even curated PMP deals are vulnerable to sophisticated bad actors.

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Programmatic guaranteed

Fixed-price deals can mask invalid traffic that standard brand safety tools miss.

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In-app events

Simulated post-install events unlock higher CPA payouts without real user activity.

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Retargeting

Invalid re-engagement clicks drain retargeting budgets targeting ghost users.

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Industry

Start from your industry.

E-commerce

Invalid shopping clicks, click farms, and fake conversions cost e-commerce brands millions every month.

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SaaS

High-intent keyword CPCs make SaaS brands a prime target for competitor clicks.

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Finance and banking

Finance CPCs are among the highest on any platform, making invalid traffic exceptionally costly.

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Insurance

Insurance leads attract organized bad actors targeting high commission payouts.

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Real estate

Fake property inquiries and competitor clicks drain real estate ad budgets fast.

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Healthcare

Fake healthcare leads inflate patient acquisition costs and corrupt campaign data.

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Travel

Fake bookings and click farms inflate travel CPCs in competitive seasonal markets.

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Legal services

Legal CPCs are among the most expensive in paid search, attracting heavy invalid traffic.

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Education

Fake inquiries and bot traffic inflate cost per enrollment lead in a crowded market.

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Automotive

High-value automotive leads are targeted by bad actors chasing large commissions.

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Retail

Shopping campaigns and seasonal peaks attract click farms draining retail ad budgets.

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Hospitality

Restaurant and venue campaigns face bot traffic and competitor clicks year-round.

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Telecom

Fake telecom leads and click farms target high-value contract acquisition campaigns.

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Gaming

Fake installs and fake in-app events are endemic to gaming UA campaigns.

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B2B services

B2B lead generation is a high-value target for invalid traffic given long sales cycles and large deal values.

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No invalid traffic gets through

Tapper detects and blocks every known form of invalid traffic, in real time, across every channel.

proxies

web crawlers

botnets

fake installs

competitors clicks

click farms

bad actors

How it works

Powerful protection, zero effort

Real-time monitoring and blocking that goes beyond basic platform defenses. Get complete visibility and control over your ad traffic.

Plug into your ad platforms

Connect Tapper to your ad accounts in minutes. No changes to campaigns, bidding, or tracking required.

Fix the signal

Fake and low-intent clicks corrupt optimization. Tapper cleans the signal so algorithms learn from users who actually convert.

Exclude fake users automatically

Fake users and invalid traffic are automatically added to exclusion lists across all connected ad platforms without blocking real users.

Lower CPA. Higher CVR.

Removing wasted clicks refocuses spend on real demand, and every pilot measures the change in CPA on your own account.

See where waste lives

Pinpoint invalid traffic by keyword, placement, geography, device, and campaign, and understand what's dragging down CPA and CVR.

Prove the lift

Compare CPA and conversion rate before and after Tapper, so performance gains are measurable, not anecdotal.

Don't settle for ordinary blocking

Feature	Tapper	Platform default
Real-time blocking	Under 3 seconds	24 hours
Click threshold limitations	Customizable	Fixed
Visitor analytics	Cyber security tests	Limited
VPN filtering	Opt-in filtering	Basic
Industry-based data	Included	Not included
Auto IP and user exclusions	Included	Not included
Adaptive Bid Shield™	Included	Not included
Pixel Guard	Included	Not included
Advanced IP Range Exclusion	Included	Not included

Your whole ad mix, in one dashboard.

Most invalid traffic removal tools cover one channel. Tapper covers your whole ad mix in a single dashboard.

Get a demo

Invalid traffic blocked instantly

Blocked in under 3 seconds, before it touches your budget.

SOC 2 Type II

Security and data handling you can present to your CISO.

No false positives

Below 0.1% false positive rate.

GDPR & CCPA Compliant

Built for global compliance from day one.

One dashboard

All platforms and invalid traffic types visible in a single, unified reporting view.

Fast integration

Most clients are live in under 30 minutes. No engineering required.

Case studies

Leading brands growing with Tapper

See how companies are protecting their ad budgets and improving ROI with Tapper.

13%

lower CPA

8.6%

higher order rate

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Read the case study→

47%

lower CPA

“Tiffany's Meta campaigns achieved a 47% lower cost per purchase with Tapper. Seeing these improvements with 40% less advertising spend made the results particularly compelling.”

Jagdish Prasad

Senior Manager, Performance Marketing, Publicis Media Luxe Middle East

Read the case study→

14%

more conversions

11.4%

lower CPA

“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”

David Barnes

Data & Technology Lead, Omnicom Group

Read the case study→

14%

more orders

200%

higher order value

“For Tiffany, the value was in seeing improvements across the purchase journey. More orders, higher average order value, and stronger revenue made the results commercially meaningful.”

Shahrzad Fereiduni

Digital and Marketing Manager MEA, Tiffany & Co.

Read the case study→

40%

higher conversion rate

“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Senior Performance Manager, WPP Media MENA

243%

higher revenue

“In luxury, performance excellence is not simply about reaching more people; it is about reaching the right people and turning that attention into meaningful business outcomes. This work with Tiffany & Co. demonstrates the value of the disciplined optimization, measurement and quality controls we already apply to our media investments. Independent traffic validation strengthened that approach, and the commercial results speak for themselves.”

Manal Naboulsi

LVMH Business Lead, Publicis Media Luxe Middle East

Read the case study→

25.4%

higher conversion rate

11.1%

lower CPL

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Associate Director, PHD

Read the case study→

106%

higher conversion rate

“The improvement in conversion rate stood out. Alongside a lower cost per purchase and higher order value, it gave us a useful picture of how purchase efficiency changed across the comparison periods.”

Bayan Ishtaiwi

Media Business Director, Publicis Media Luxe Middle East

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30%

lower CPA

ROAS

“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”

Dimitris Bakas

Senior Performance Marketing, Public Group

Read the case study→

136%

higher click-through rate

“Through its sophisticated traffic monitoring and blocking, Tapper was able to enhance traffic quality by excluding irrelevant traffic, thereby driving greater efficiency. This demonstrates how technology and media can work together to deliver more effective outcomes.”

Waseem Noufel

Business Director, Performance, Publicis Media Luxe Middle East

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ROAS

conversions

“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”

Stuart Parkin

Director of Operations, Regit

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65%

lower CPA

36x

return on cost

“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”

Reno Mindemann

Head of Growth, Kama Capital

Read the case study→

20%

lower CPA

Up to $50K

saved per year

“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”