Stop click stuffing on your ad platforms
Injected cookies claiming attribution credit for conversions they never drove. Select your ad platform below to see exactly how Tapper detects and blocks it.
Advertisers and agencies using Tapper
Why click stuffing costs advertisers so much
The damage goes beyond wasted clicks. Click stuffing corrupts your bidding data, distorts your audiences, and erodes the performance of every campaign it touches.
Click stuffing is an attribution abuse technique used primarily in affiliate marketing and display advertising where bad actors secretly load multiple ad clicks into a single page visit. When a user visits a website, hidden iframes fire clicks across multiple advertisers' ads simultaneously. If that user subsequently makes a purchase from any of those advertisers, the injected click receives the attribution credit - stealing commission from the legitimate channel that actually drove the conversion.
For advertisers running last-click attribution models, click stuffing is especially damaging because it silently redirects commission payouts away from the channels that genuinely earned the sale. Over time, this inflates the apparent performance of affiliate and display channels, causing budget to shift toward sources that are generating no incremental value.
Click stuffing by the numbers
Data from Tapper's platform analysis and published industry research.
$84B
Lost to invalid traffic globally each year, click stuffing a major affiliate vector
43%
Of advertisers have no monitoring to detect click stuffing activity
3.1x
ROAS improvement after click stuffing is removed from attribution
0.1%
False positive rate - legitimate clicks are never blocked
How Tapper detects and blocks click stuffing
Real-time detection and blocking across all your ad platforms, with no engineering required.
01
Tapper identifies the signature patterns of click stuffing - multiple simultaneous click events from a single session, hidden iframe activity, and attribution timestamps that precede plausible user journeys.
02
Each conversion is traced back through its attributed click path. Conversions where the attributed click shows stuffing characteristics are flagged before commission payouts are approved.
03
With click stuffing removed, attribution credit flows to the channels that genuinely drove your conversions, giving you accurate data to allocate budget and assess partner performance.
Choose your platform
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Stop paying for fraudulent traffic
Get a demo and we will show you exactly what Tapper would block on your account, before you commit to anything.
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