Invalid traffic removal for gaming
Fake installs and fake in-app events are endemic to gaming UA campaigns. Choose your ad platform below to see how Tapper protects your campaigns.
Advertisers and agencies using Tapper
Why gaming is an invalid traffic target
Fake installs
SDK spoofing
Bot traffic
Mobile gaming advertisers spend billions acquiring users through performance campaigns optimized toward installs and in-app events, making the vertical the single largest target for invalid mobile traffic globally. Fake installs and SDK spoofing allow bad actors to fabricate conversion events at scale, tricking attribution platforms into crediting invalid sources for installs and purchases that never happened.
Bot traffic floods gaming ad campaigns across rewarded video and interstitial placements, generating invalid impressions and clicks that inflate reach metrics while delivering no real players. Because gaming UA teams optimize heavily on downstream events like day-7 retention and first purchase, invalid traffic that survives initial detection can corrupt LTV models for entire cohorts.
The invalid traffic types hitting gaming hardest
Gaming invalid traffic by the numbers
Data from Tapper's platform analysis and published industry research.
28%
Of mobile gaming installs globally are estimated to be fake
$84B
Lost to invalid traffic globally each year, gaming the most targeted mobile vertical
3.1x
ROAS lift gaming studios achieve after filtering invalid traffic
0.1%
False positive rate so real player installs are never blocked
How Tapper protects gaming advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to invalid traffic?
Based on a 30% invalid traffic rate for Gaming. Pick your platform and move the slider.
Industry
Gaming
30% invalid traffic rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly invalid traffic loss
$300
Annual invalid traffic loss
$3,600
Monthly budget recovered with Tapper
$255
Choose your platform
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Stop paying for fraudulent traffic
Get a demo and we will show you exactly what Tapper would block on your gaming campaigns, before you commit to anything.
Get a demo