Invalid traffic removal for insurance
Insurance leads attract organized bad actors targeting high commission payouts. Choose your ad platform below to see how Tapper protects your campaigns.
Advertisers and agencies using Tapper
Why insurance is an invalid traffic target
Bot traffic
Click farms
Competitor clicks
Insurance is one of the highest-CPC verticals in paid search, with keywords like "car insurance quotes" and "life insurance" regularly costing $30 to $80 per click. Competitors and click farms aggressively target insurance ad campaigns knowing that even a modest budget drain on a rival translates directly to fewer inbound quote requests.
Bot traffic submits fake quote forms that inflate lead counts and corrupt the data insurance marketers rely on for budget allocation decisions. Because insurance teams often optimize toward cost-per-lead rather than cost-per-bound-policy, fake form fills can go undetected for months while budgets are misspent.
The invalid traffic types hitting insurance hardest
Insurance invalid traffic by the numbers
Data from Tapper's platform analysis and published industry research.
43%
Of insurance advertisers have no invalid traffic monitoring in place
$84B
Lost to invalid traffic globally each year, insurance among the top targeted industries
3.1x
ROAS lift after scrubbing invalid traffic from insurance campaigns
0.1%
False positive rate blocking invalid traffic without losing real leads
How Tapper protects insurance advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to invalid traffic?
Based on a 16% invalid traffic rate for Insurance. Pick your platform and move the slider.
Industry
Insurance
16% invalid traffic rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly invalid traffic loss
$160
Annual invalid traffic loss
$1,920
Monthly budget recovered with Tapper
$136
Choose your platform
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Stop paying for fraudulent traffic
Get a demo and we will show you exactly what Tapper would block on your insurance campaigns, before you commit to anything.
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