Invalid traffic removal for real estate

13%

lower CPA

8.6%

higher order rate

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Read the case study→

47%

lower CPA

“Tiffany's Meta campaigns achieved a 47% lower cost per purchase with Tapper. Seeing these improvements with 40% less advertising spend made the results particularly compelling.”

Jagdish Prasad

Senior Manager, Performance Marketing, Publicis Media Luxe Middle East

Read the case study→

14%

more conversions

11.4%

lower CPA

“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”

David Barnes

Data & Technology Lead, Omnicom Group

Read the case study→

14%

more orders

200%

higher order value

“For Tiffany, the value was in seeing improvements across the purchase journey. More orders, higher average order value, and stronger revenue made the results commercially meaningful.”

Shahrzad Fereiduni

Digital and Marketing Manager MEA, Tiffany & Co.

Read the case study→

40%

higher conversion rate

“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Senior Performance Manager, WPP Media MENA

243%

higher revenue

“In luxury, performance excellence is not simply about reaching more people; it is about reaching the right people and turning that attention into meaningful business outcomes. This work with Tiffany & Co. demonstrates the value of the disciplined optimization, measurement and quality controls we already apply to our media investments. Independent traffic validation strengthened that approach, and the commercial results speak for themselves.”

Manal Naboulsi

LVMH Business Lead, Publicis Media Luxe Middle East

Read the case study→

25.4%

higher conversion rate

11.1%

lower CPL

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Associate Director, PHD

Read the case study→

106%

higher conversion rate

“The improvement in conversion rate stood out. Alongside a lower cost per purchase and higher order value, it gave us a useful picture of how purchase efficiency changed across the comparison periods.”

Bayan Ishtaiwi

Media Business Director, Publicis Media Luxe Middle East

Read the case study→

30%

lower CPA

2x

ROAS

“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”

Dimitris Bakas

Senior Performance Marketing, Public Group

Read the case study→

136%

higher click-through rate

“Through its sophisticated traffic monitoring and blocking, Tapper was able to enhance traffic quality by excluding irrelevant traffic, thereby driving greater efficiency. This demonstrates how technology and media can work together to deliver more effective outcomes.”

Waseem Noufel

Business Director, Performance, Publicis Media Luxe Middle East

Read the case study→

2x

ROAS

3x

conversions

“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”

Stuart Parkin

Director of Operations, Regit

Read the case study→

65%

lower CPA

36x

return on cost

“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”

Reno Mindemann

Head of Growth, Kama Capital

Read the case study→

20%

lower CPA

Up to $50K

saved per year

“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

13%

lower CPA

8.6%

higher order rate

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Read the case study→

47%

lower CPA

“Tiffany's Meta campaigns achieved a 47% lower cost per purchase with Tapper. Seeing these improvements with 40% less advertising spend made the results particularly compelling.”

Jagdish Prasad

Senior Manager, Performance Marketing, Publicis Media Luxe Middle East

Read the case study→

14%

more conversions

11.4%

lower CPA

“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”

David Barnes

Data & Technology Lead, Omnicom Group

Read the case study→

14%

more orders

200%

higher order value

“For Tiffany, the value was in seeing improvements across the purchase journey. More orders, higher average order value, and stronger revenue made the results commercially meaningful.”

Shahrzad Fereiduni

Digital and Marketing Manager MEA, Tiffany & Co.

Read the case study→

40%

higher conversion rate

“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Senior Performance Manager, WPP Media MENA

243%

higher revenue

“In luxury, performance excellence is not simply about reaching more people; it is about reaching the right people and turning that attention into meaningful business outcomes. This work with Tiffany & Co. demonstrates the value of the disciplined optimization, measurement and quality controls we already apply to our media investments. Independent traffic validation strengthened that approach, and the commercial results speak for themselves.”

Manal Naboulsi

LVMH Business Lead, Publicis Media Luxe Middle East

Read the case study→

25.4%

higher conversion rate

11.1%

lower CPL

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Associate Director, PHD

Read the case study→

106%

higher conversion rate

“The improvement in conversion rate stood out. Alongside a lower cost per purchase and higher order value, it gave us a useful picture of how purchase efficiency changed across the comparison periods.”

Bayan Ishtaiwi

Media Business Director, Publicis Media Luxe Middle East

Read the case study→

30%

lower CPA

2x

ROAS

“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”

Dimitris Bakas

Senior Performance Marketing, Public Group

Read the case study→

136%

higher click-through rate

“Through its sophisticated traffic monitoring and blocking, Tapper was able to enhance traffic quality by excluding irrelevant traffic, thereby driving greater efficiency. This demonstrates how technology and media can work together to deliver more effective outcomes.”

Waseem Noufel

Business Director, Performance, Publicis Media Luxe Middle East

Read the case study→

2x

ROAS

3x

conversions

“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”

Stuart Parkin

Director of Operations, Regit

Read the case study→

65%

lower CPA

36x

return on cost

“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”

Reno Mindemann

Head of Growth, Kama Capital

Read the case study→

20%

lower CPA

Up to $50K

saved per year

“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Invalid traffic removal for real estate

Why real estate is an invalid traffic target

The invalid traffic types hitting real estate hardest

Real estate invalid traffic by the numbers

How Tapper protects real estate advertisers

How much are you losing to invalid traffic?

Choose your platform

Leading brands growing with Tapper

Stop paying for fraudulent traffic