Tapper Relay for X
Every real sale, back to X.
Tapper Relay sends your store orders and CRM wins to X, server to server, matched to the ad they came from, so X sees the sales a browser pixel misses.
Example conversions
Order #4831
$92.40
SENTDeal won, Northwind
$4,800
SENTLead qualified, Jordan P.
Order #4827 refunded
$61.00
NOT SENTMatched to the ad
Each conversion counted once
Value net of tax and refunds
One setup for your ad platforms
What Relay sends to X.
- Relay matches
01Matched to the click
Tapper captures the X click id at the visit. Relay sends each order to the X event you made in Ads Manager, with that click.
- Relay checks
02Counted once
Each conversion carries a conversion id that X checks against your X Pixel, so a sale both saw is counted once.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. X cannot take a sale back, so Relay sends each store order six hours after it is placed, net of any refund by then.
Give X the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Revenue you keep.
Value is net of tax and refunds, with shipping excluded, so X learns the revenue you keep.
Beyond the online order.
Lead qualified and deal won from your CRM reach X too, on the ad that started them.
One setup.
The same connection that feeds Google, Meta and TikTok feeds X. Nothing new to tag on your site.
Explore the rest of Relay.
Meta
Orders and lead steps reach Meta from your side, tied to the ad click, so iPhone and Safari privacy no longer hide them.
Relay for MetaTikTok
Orders and lead steps reach TikTok the same way, tied to the ad click, so TikTok sees the sales behind your ads.
Relay for TikTokE-commerce
Every order your ads earned reaches the platforms once, with the right value and refunds taken out.
Relay for e-commerceAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for X.
Each conversion carries a conversion id that X checks against your X Pixel, so a sale both saw is counted once.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from your CRM.
Server to server. Relay sends each conversion straight from Tapper to X, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give X every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to X.