Check retargeting campaigns for VPN and proxy abuse
Retargeting is aimed at known users in known markets, so a reinstall through a VPN or proxy stands out once you look at where it came from. Tapper stores each install with its campaign and publisher and checks every install and reinstall against four fraud rules.
Advertisers and agencies using Tapper
VPN and proxy traffic corrupts mobile geo-targeting and LTV segmentation
Mobile UA campaigns rely on geographic targeting to reach specific markets, compare cost per install by region and model LTV by country. VPN and proxy traffic undermines all of it: an install that looks like it came from a top market may come from somewhere else.
Fraud operations also route their traffic through hosting and proxy networks to look like real users in the markets you target. A network check and a location check on each install show where this traffic concentrates.
Tapper checks each reinstall your MMP reports. The four rules look at the time from click to install, click injection, a location that does not match, and datacenter, VPN or proxy networks.
How Tapper checks VPN and proxy abuse on Mobile retargeting
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is checked for datacenter, VPN or proxy networks, and its location is compared with the one the MMP reports.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
2
Rules on where an install comes from: network and location
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Network
Datacenter, VPN and proxy installs checked
Depends on the MMP and its plan
Location
Compared with the country your MMP reports
Attribution inside the MMP
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
Not necessarily. In some markets a share of real users connect through a VPN for privacy. A VPN install alone is not proof of fraud, and Tapper changes nothing in your MMP or your campaigns.
Datacenter traffic comes from hosting providers and is easier to spot from the network alone. Residential proxies use consumer connections and are harder to spot. Tapper's network rule checks for datacenter, VPN and proxy networks.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
See VPN and proxy abuse in your Mobile retargeting
Get a demo and we will show you how Tapper checks the installs on your account.