Check retargeting campaigns for click farms
A click farm can reinstall your app on real devices, which makes a retargeting source look like it brings lapsed users back. Tapper stores each install with its campaign and publisher and checks every install and reinstall against four fraud rules.
Advertisers and agencies using Tapper
Click farms are hard to catch with device signals alone
Click farms are physical operations, sometimes warehouses of real mobile devices, that generate installs and early in-app events for bad actors. Because the hardware is genuine, device IDs and app sessions look like a real user's.
Where an install comes from is a different kind of evidence. Installs that report one country while the network points to another, or that arrive through datacenter, VPN or proxy networks, are worth a closer look, and seeing them by campaign and publisher shows which sources to question.
Tapper checks each reinstall your MMP reports. The four rules look at the time from click to install, click injection, a location that does not match, and datacenter, VPN or proxy networks.
How Tapper checks click farms on Mobile retargeting
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is run through four rules, including a location that does not match the one the MMP reports and installs from datacenter, VPN or proxy networks.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
2
Rules on where an install comes from: location and network
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Location
Compared with the country your MMP reports
Depends on the MMP and its plan
Network
Datacenter, VPN and proxy installs checked
Depends on the MMP and its plan
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
Click farms use real devices with valid device IDs, so device signals look genuine. Your MMP is built to track and credit installs, and what it filters depends on the MMP and its plan. Tapper adds its own location and network checks beside it.
Campaigns that pay per install on networks with little publisher transparency are most exposed. Tapper stores each install with its campaign and publisher and runs four rules on it.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
See click farms in your Mobile retargeting
Get a demo and we will show you how Tapper checks the installs on your account.