Check retargeting campaigns for competitor clicks
Retargeting relies on reinstalls, so rival clicks on your re-engagement links add click volume without bringing a single user back. Tapper stores each install with its campaign and publisher and checks every install and reinstall against four fraud rules.
Advertisers and agencies using Tapper
Competitor interference in mobile UA is harder to spot than in search
On mobile UA campaigns, competitor clicks do not just waste budget, they distort the attribution your MMP reports. When a rival or a service they hired clicks your campaign tracking links, your click counts rise, your cost per install climbs and your ad network learns from a polluted signal.
Because mobile attribution depends on the time between a click and an install, UA managers often read the result as weak creatives or targeting and raise bids or pause good campaigns. Checking the click to install time of each install is a first step to finding the real cause.
Tapper checks each reinstall your MMP reports. The four rules look at the time from click to install, click injection, a location that does not match, and datacenter, VPN or proxy networks.
How Tapper checks competitor clicks on Mobile retargeting
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is run through four rules. The install timing rule compares the time from click to install with what a real person tapping an ad and opening the app would take.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
1
Rule on the time from click to install
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Click to install time
Checked on every install and reinstall
Depends on the MMP and its plan
Where it shows
Stored with campaign and publisher
Attribution inside the MMP
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
Each invalid click on your tracking links consumes budget and inflates your reported click counts, which makes your conversion rate look lower and your cost per install look higher.
Your MMP is built to track and credit installs, and what it filters depends on the MMP and its plan. Tapper sits alongside it as a separate check and runs its own install timing rule on every install and reinstall.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
See competitor clicks in your Mobile retargeting
Get a demo and we will show you how Tapper checks the installs on your account.