Check retargeting campaigns for bot traffic
Bots can script a reinstall as easily as an install, and a reinstall that credits a retargeting source looks like a user coming back. Tapper stores each install with its campaign and publisher and checks every install and reinstall against four fraud rules.
Advertisers and agencies using Tapper
Mobile bot traffic mimics real user behavior more convincingly than ever
Modern mobile ad bots are not the crude scripts of a decade ago. They vary click timing, spread across many devices and target CPI campaigns, where each simulated install triggers a payout without any real engagement.
Bot installs also corrupt the cohorts behind your LTV models, retention curves and ROAS. Budget decisions made on a user base that includes users who never existed compound the damage over time. Many bots run from hosting infrastructure, so the network an install comes from is a useful place to look.
Tapper checks each reinstall your MMP reports. The four rules look at the time from click to install, click injection, a location that does not match, and datacenter, VPN or proxy networks.
How Tapper checks bot traffic on Mobile retargeting
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is run through four rules: install timing, click injection, a location that does not match the one the MMP reports, and datacenter, VPN or proxy networks.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
3
Rules that look for bot patterns: timing, location and network
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Timing
Click to install time checked on every install
Depends on the MMP and its plan
Network
Datacenter, VPN and proxy installs checked
Depends on the MMP and its plan
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
Advanced bots vary click timing and route traffic through proxies to look like real users in the markets you target. What your MMP filters depends on the MMP and its plan.
Yes. If your campaigns optimize toward in-app events, bots that simulate those events steer your ad network toward the sources that send them. Tapper stores your in-app events with their campaign and publisher and runs its rules on the installs behind them.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
See bot traffic in your Mobile retargeting
Get a demo and we will show you how Tapper checks the installs on your account.