Regit cuts wasted spend by over 12% with Tapper

About Regit

Regit is the UK’s leading digital car-ownership platform, helping millions of drivers manage MOT, tax, insurance, servicing, reminders, and dealer offers in one place.
With a rapidly growing database of engaged drivers, Regit relies heavily on paid acquisition to scale subscriptions, grow its marketplace, and drive high-intent leads to dealer partners.

As competition for automotive leads continues rising across Google and Meta, Regit needed to ensure that every pound spent was reaching real users, especially during peak seasonal traffic.

The Challenge

• Rising acquisition costs made hitting performance targets increasingly difficult.
• A growing portion of traffic came from low-quality or non-converting clicks.
• Scaling budgets confidently was hard without full visibility into traffic quality.

Regit’s performance team suspected that invalid interactions were distorting CPA and draining spend, but the scale and patterns were difficult to pinpoint manually.

The Tapper Solution

Regit activated Tapper’s ad-fraud protection across their paid campaigns. Tapper monitored, scored, and filtered traffic, flagging invalid and non-genuine clicks and excluding their sources.

Without disrupting any workflows, Tapper ensured spend was directed only to genuine drivers, providing clarity and stabilizing performance within days.

Key Results

• 12% of wasted spend retrieved

Client Testimonial

Smarter Growth, Less Waste

By flagging invalid traffic and excluding its sources, Regit turned Tapper into a performance lever.
More of Regit's clicks now come from real potential customers, enabling:

• More efficient acquisition
• Predictable scaling
• Reduced hidden waste across campaigns

Tapper continues to support Regit’s digital growth by ensuring every pound reaches the right audience.