Maximize your Google Ads performance
Search campaigns
Checks every ad click that goes through the tracking template with cyber security tests and IP cross-referencing.
Repeat clicks from one IP range or organization, and unusually fast click sequences, are scored and excluded.
Choose how many ad clicks one visitor may make in a time window. Visitors who go over the limit are added to an exclusion list automatically.
Granular insights into invalid clicks to identify and remove spammy keywords from your campaigns.
Timestamped click logs for every blocked source, ready for Google invalid click credit requests.
The IPs Tapper flags as invalid are added to your campaign IP exclusions, with nobody on your team doing it.
Performance Max
Dynamic exclusion audiences built from the invalid traffic Tapper detects keep it out of your Performance Max targeting, so your spend reaches buyers, not bots.
Access first-party click data from PMax campaigns. View IP addresses, device types, regions, and campaign performance.
Known invalid visitors are excluded from your Display and Demand Gen campaigns, so fewer fake form fills come in through your ads.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
Advertisers and agencies using Tapper
Frequently asked questions
Tapper monitors traffic 24/7 and provides dashboard insights. Invalid IPs are excluded through the Google Ads API, and Tapper writes exclusions to your other connected platforms as well. Users can also view invalid traffic source data to shift budgets accordingly.
Tapper targets invalid visitors, not buyers. If a later signal, such as a conversion, shows that a visitor was real, Tapper lifts that visitor's IP exclusions.
No. Once setup is done, the exclusion lists update automatically and continuously across major marketing platforms.
Bot clicks, competitor clicks, click farms, VPN and proxy abuse, brand sabotage, and malicious publishers.
Detection combines data discrepancies and behavioral anomalies with scoring, behavioral analysis, honeypots, browser testing, and undisclosed proprietary techniques.
VPN usage is considered during traffic analysis, but traffic isn't blocked solely for VPN origin. It's evaluated as one factor among many in the detection process.