Check mobile app installs for VPN and proxy abuse
VPN and proxy traffic distorts your geo-targeting and hides where installs really come from. Tapper checks every install and reinstall for datacenter, VPN or proxy networks and for a location that does not match the MMP's.
Advertisers and agencies using Tapper
VPN and proxy traffic corrupts mobile geo-targeting and LTV segmentation
Mobile UA campaigns rely on geographic targeting to reach specific markets, compare cost per install by region and model LTV by country. VPN and proxy traffic undermines all of it: an install that looks like it came from a top market may come from somewhere else.
Fraud operations also route their traffic through hosting and proxy networks to look like real users in the markets you target. A network check and a location check on each install show where this traffic concentrates.
How Tapper checks VPN and proxy abuse on Mobile
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is checked for datacenter, VPN or proxy networks, and its location is compared with the one the MMP reports.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
2
Rules on where an install comes from: network and location
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Network
Datacenter, VPN and proxy installs checked
Depends on the MMP and its plan
Location
Compared with the country your MMP reports
Attribution inside the MMP
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
Not necessarily. In some markets a share of real users connect through a VPN for privacy. A VPN install alone is not proof of fraud, and Tapper changes nothing in your MMP or your campaigns.
Datacenter traffic comes from hosting providers and is easier to spot from the network alone. Residential proxies use consumer connections and are harder to spot. Tapper's network rule checks for datacenter, VPN and proxy networks.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
Worried about VPN and proxy abuse on other platforms?
See how Tapper handles VPN and proxy abuse on every channel Block covers.See VPN and proxy abuse on Mobile in your own installs
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