Check app install campaigns for click stuffing
On app install campaigns a stuffed click can be the last touch before a real install and take the cost-per-install payout for it. Tapper stores each install with its campaign and publisher and checks every install and reinstall against four fraud rules.
Advertisers and agencies using Tapper
Click stuffing steals attribution credit from your best-performing UA channels
Click stuffing generates a high volume of invalid clicks against your tracking links in a short window. When a real user later installs the app, one of those clicks can be the last touch before the install and claim the CPI payout for a conversion it played no role in driving.
Misattributed installs make your organic and genuine paid channels look weaker than they are, and budget decisions follow the distorted picture. A stuffed click leaves a trace in the timing: a very long gap between click and install, or a click that lands right at the start of the install.
Tapper adds a separate check beside your MMP. It looks at four things on each install and reinstall: the time from click to install, whether a click was injected as the install began, a location that does not match the one your MMP reports, and installs from datacenter, VPN or proxy networks.
How Tapper checks click stuffing on Mobile app install
Three steps from connecting your MMP to seeing your installs in your dashboard.
01
Tapper works with the major mobile measurement partners and stores the installs and in-app events your MMP reports, each with its campaign and publisher.
02
Each install and reinstall is run through four rules, including the time from click to install and click injection, where the click arrives just as the install begins.
03
The Mobile tab of your Tapper dashboard shows your installs and in-app events by campaign and network. Your MMP data and your campaigns stay as they are.
What Tapper checks on every mobile install
How the mobile fraud rules work, in numbers.
2
Rules on the click behind an install: timing and injection
4
Fraud rules checked on every install and reinstall
0
Changes to your MMP data, attribution or campaigns
Tapper vs your MMP alone
Role
A separate check beside your MMP
Tracks and credits installs
Click to install time
Too fast or too slow, checked on every install
Depends on the MMP and its plan
Click injection
Checked on every install and reinstall
Depends on the MMP and its plan
Your MMP data
Never changed by Tapper
Kept as the MMP reports it
Frequently asked questions
The terms are often used interchangeably. Both insert an invalid source as the last touch before an install. Tapper's timing and click injection rules check the clicks around each install.
Networks with less transparent publishers and campaigns that use third-party traffic are most exposed, and CPI campaigns are the main target because each attributed install pays out. Tapper stores each install with its campaign and publisher and runs the four rules on it.
Yes. It targets your tracking links, which stay active whatever the campaign status. Tapper checks every install and reinstall it receives from your MMP, whichever campaign it is attributed to.
See click stuffing in your Mobile app install
Get a demo and we will show you how Tapper checks the installs on your account.