Block for TikTok
Fraudulent traffic on your TikTok Ads, kept out.
Block checks every visit from your TikTok ads and keeps bots, click farms and repeat clickers out with an audience excluded from your ad groups.
TikTok Ads
Visits from your ads
Each one checked on your connected TikTok Ads account.
KEPT OUT
12of 5 visits
3real visits
Real visitor, viewed 5 pages
Ad group Spring · Interests
Automated browser, no human input
Added to the excluded audience
Real visitor, added to cart
Ad group Spring · Broad
Real visitor, signed up
Ad group Creators · Lookalike
Example visits.
Every visit from your ads checked
An excluded audience on your ad groups
Your own pixel left as it is
Monitor first, block when ready
Protect your TikTok campaigns
Visitors Block flags join one audience, and the ad groups you protect stop showing your ads to it.
Tapper adds its own pixel to your ad account and marks only flagged visitors on it. Your own pixel, its conversions and its audiences stay as they are.
Block puts the audience on each ad group you protect, and takes it off again when you stop.
TikTok applies an excluded audience only once it is processed and holds 1,000 people.
Monitor-only mode records what Block would exclude and excludes nothing, so you see the effect before anything changes.
Each visitor is recorded with the reason Block gave it, so you can see what was kept out and why.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
25.4%
higher conversion rate
11.1%
lower CPL
“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”
Ahmed Murtadha
Associate Director, PHD
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
Advertisers and agencies using Tapper
