Performance Max Protection

Ads are for humans, not bots. Save up to 25% of your advertising budget by eliminating invalid traffic and fake leads across Performance Max campaigns.

Illuminate the PMax black box

Access the reporting suite that reveals what's really happening inside your Performance Max campaigns.

Maximize ROAS

Put an end to overspend by automatically eliminating fake clicks across all ad platforms. Concentrate reach on real customers.

Audience signals

Purify target audiences by adding dynamic exclusion audiences of fake users. Optimize to 100% intended humans.

Beyond the black box

Access first-party click data from PMax campaigns. View IP addresses, device types, regions, keywords, and campaign performance.

Stop fake leads

Eliminate fake form submissions from Display and Discovery ads. Allow sales teams to focus on real customer follow-ups.

Eliminate waste

Generate exclusion audiences to guide PMax algorithm correctly. Stop paying for traffic with zero conversion potential.

Data collection filter

Prevent invalid traffic from polluting your analytics. Prepare for the privacy-centric future with clean first-party data.

Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

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“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”

David Barnes

Data & Technology Lead, Omnicom Group

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“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Senior Performance Manager, WPP Media MENA

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Associate Director, PHD

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“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”

Dimitris Bakas

Senior Performance Marketing, Public Group

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“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Trusted by leading brands worldwide