Invalid traffic removal for insurance
Insurance leads attract organized bad actors targeting high commission payouts. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading insurance brands worldwide
Why insurance is an invalid traffic target
Bot traffic
Click farms
Competitor clicks
Insurance is one of the highest-CPC verticals in paid search, with keywords like "car insurance quotes" and "life insurance" regularly costing $30 to $80 per click. Competitors and click farms aggressively target insurance ad campaigns knowing that even a modest budget drain on a rival translates directly to fewer inbound quote requests.
Bot traffic submits fake quote forms that inflate lead counts and corrupt the data insurance marketers rely on for budget allocation decisions. Because insurance teams often optimize toward cost-per-lead rather than cost-per-bound-policy, fake form fills can go undetected for months while budgets are misspent.
The invalid traffic types hitting insurance hardest
Insurance invalid traffic by the numbers
Data from Tapper's platform analysis and published industry research.
43%
Of insurance advertisers have no invalid traffic monitoring in place
$84B
Lost to invalid traffic globally each year, insurance among the top targeted industries
3.1x
ROAS lift after scrubbing invalid traffic from insurance campaigns
0.1%
False positive rate blocking invalid traffic without losing real leads
How Tapper protects insurance advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to invalid traffic?
Based on a 16% invalid traffic rate for Insurance. Pick your platform and move the slider.
Industry
Insurance
16% invalid traffic rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly invalid traffic loss
$160
Annual invalid traffic loss
$1,920
Monthly budget recovered with Tapper
$136
Choose your platform
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
14%
more conversions
11.4%
lower CPA
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
Stop paying for traffic that was never real
Get a demo and we will show you exactly what Tapper would block on your insurance campaigns, before you commit to anything.
Get a demo