Ad fraud protection for insurance
Insurance leads attract organised fraud operations targeting high commission payouts. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading brands worldwide
Why insurance is a fraud target
Bot traffic
Click farms
Competitor clicks
Insurance is one of the highest-CPC verticals in paid search, with keywords like "car insurance quotes" and "life insurance" regularly costing $30 to $80 per click. Competitors and click farms aggressively target insurance ad campaigns knowing that even a modest budget drain on a rival translates directly to fewer inbound quote requests.
Bot traffic submits fake quote forms that inflate lead counts and corrupt the data insurance marketers rely on for budget allocation decisions. Because insurance teams often optimize toward cost-per-lead rather than cost-per-bound-policy, fraudulent form fills can go undetected for months while budgets are misspent.
The fraud types hitting insurance hardest
Tapper detects and blocks all of them in real time, across every platform you advertise on.
Ad fraud in insurance by the numbers
Data from Tapper's platform analysis and published industry research.
43%
Of insurance advertisers have no fraud monitoring in place
$84B
Global ad fraud losses, insurance among the top targeted industries
3.1x
ROAS lift after scrubbing invalid traffic from insurance campaigns
0.1%
False positive rate blocking fraud without losing real leads
How Tapper protects insurance advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to click fraud?
Based on a 16% fraud rate for Insurance. Pick your platform and move the slider.
Meta
TikTok
Display
Affiliate
Mobile
Industry
Insurance
16% fraud rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly fraud loss
$160
Annual fraud loss
$1,920
Monthly budget recovered with Tapper
$136
Choose your platform
Each platform presents different fraud risks for insurance advertisers. Tapper covers all of them.
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Stop paying for traffic that was never real
Book a demo and we will show you exactly what Tapper would block on your insurance campaigns, before you commit to anything.
Book a demo