Display and programmatic fraud protection for insurance
Insurance display and programmatic campaigns pay some of the highest CPMs in the industry, making them a prime fraud target that generates fake quote requests and corrupts performance data.
Trusted by leading brands worldwide
Insurance programmatic fraud inflates lead costs and floods sales teams with fake quote requests
Insurance advertisers operate in one of the most competitive and highest-CPM segments of the programmatic ecosystem. That combination of high spend and high-intent audience targeting makes insurance display campaigns an exceptionally valuable fraud target. Fraudulent publishers and bot operations are incentivised to generate the engagement signals, clicks, quote page visits, and form interactions that keep fraudulent inventory in your approved buying set and extract the maximum CPM from your budget. The result is a significant volume of display spend reaching no real insurance buyer.
The lead quality impact of programmatic fraud is particularly damaging for insurance brands that use display advertising to drive quote requests and policy comparison activity. When bot networks or click farm operations reach your quote pages, they generate fake form interactions and simulated quote requests that enter your lead management system. Your cost-per-quote metrics appear favourable while your sales team conversion rates collapse, because the leads behind those metrics are not real insurance buyers. Diagnosing the gap between marketing-reported acquisition costs and actual policy conversion rates is expensive and time-consuming without traffic quality monitoring.
Brand safety controls alone cannot solve this problem. Fraudulent publishers that spoof premium insurance, personal finance, and consumer media domains pass brand safety checks easily, because the check is applied against the declared domain, not the actual serving environment. Your brand adjacency requirements are met on paper while your ads run in environments that have nothing to do with genuine insurance buyers. Tapper verifies the actual serving environment and traffic quality at the impression level, removing the fraud that brand safety tools are structurally unable to detect.
How Tapper protects insurance advertisers on Display
Three steps from connection to clean data, no engineering required.
01
Connect your DSP and lead management infrastructure
Tapper integrates with your demand-side platform and insurance lead management system, monitoring impression and click quality from open exchange to first-party lead data.
02
Bot traffic and domain spoofing identified before quote page entry
Invalid traffic is detected and flagged before it reaches your quote pages or lead capture flows, preventing fake interactions from entering your lead pipeline and distorting acquisition metrics.
03
Cost-per-quote data corrected for genuine policy acquisition
With invalid traffic removed from your performance data, your cost-per-quote and cost-per-policy-acquisition metrics reflect only genuine insurance buyer interactions, giving you accurate data for budget allocation and channel optimisation.
Ad fraud in insurance by the numbers
Data from Tapper's platform analysis and published industry research.
20-40%
Average IVT rate on open exchange programmatic
$84B
Lost globally to ad fraud annually
17%
Of programmatic ads served to non-human traffic
3x
Higher fraud on open exchange vs private marketplace
How much are you losing to click fraud?
Based on a 16% fraud rate for Insurance on Display & Programmatic. Move the slider to see your estimated monthly loss.
Industry
Insurance
16% fraud rate
Monthly spend
$1,000
Avg. CPM (optional)
Your estimated numbers
Monthly fraud loss
$160
Annual fraud loss
$1,920
Monthly budget recovered with Tapper
$136
Tapper vs Standard Brand Safety Tools
See exactly where the gaps are, and why they matter to your insurance campaigns.
Bot traffic filtering
Behavioural and fingerprint analysis per impression
Known-bad IP and domain lists only
Domain spoofing detection
Impression-level domain verification and flagging
Declared domain brand safety checks only
Quote page traffic quality
Filters invalid clicks before quote page entry
No pre-conversion traffic filtering
Lead pipeline protection
Excludes invalid sessions from lead reporting
All recorded interactions included in lead data
Cost-per-quote accuracy
CPQ calculated on genuine buyer interactions only
CPQ includes fraudulent form interactions
Inventory suppression
Automated and instant blocklist updates
Manual or weekly updates
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Frequently asked questions
Everything you need to know about protecting insurance ad spend on Display & Programmatic.
Insurance brands pay very high CPMs for programmatic inventory because genuine insurance buyers represent high-value acquisition targets. This premium makes insurance programmatic budgets a priority for fraud operations that concentrate their domain spoofing and bot traffic activity in high-CPM verticals where per-impression payouts are largest. The competitive density of insurance programmatic buying also creates more open exchange inventory that fraud networks can exploit.
When bot or click farm traffic reaches your insurance quote pages, some fraudulent sessions generate form interactions or trigger quote request events. These fraudulent interactions enter your lead pipeline with the same cost attribution as genuine buyer enquiries. Your cost-per-quote appears lower than the true cost of reaching a real buyer, while your sales team conversion rates drop because a proportion of their contact workload consists of fraudulent or non-existent individuals.
No. Brand safety tools verify the publisher domain declared in the bid request, not the domain where the ad actually serves. When a fraudulent publisher spoofs a reputable personal finance or insurance comparison site, the brand safety check passes because the declared domain is genuinely brand-safe. The actual serving environment, which may be a bot farm with no connection to insurance audiences, is invisible to brand safety controls.
Fraudulent display impressions and clicks add touchpoints to your attribution paths that do not correspond to real buyer interactions. If you use multi-touch attribution models, fraudulent display touchpoints receive credit for conversions they did not influence, overstating the contribution of programmatic display to policy acquisition. Last-click models are vulnerable to click stuffing attacks where fraudulent display clicks claim credit for organic or direct conversions.
Yes. Tapper integrates with the major DSPs used in insurance programmatic buying and works across open exchange, private marketplace, and programmatic guaranteed inventory. Our team can advise on the optimal integration path for your specific insurance programmatic setup, including any publisher-direct or trading desk arrangements.
Protect other industries on Display & Programmatic
Tapper covers fraud protection for every major vertical on Display.
Stop paying for fraud on your insurance campaigns
Book a demo and we will show you exactly what Tapper would block on your account, before you commit to anything.