Elite Merit Real Estate: 20% Lower CPA and 44% More Conversions with Tapper
Justice Koomson
Head of Marketing, Elite Merit Real Estate
Since integrating Tapper, we’ve eliminated a huge chunk of wasted ad spend from bot and competitor clicks. Tapper doesn’t just save budget, it’s boosted our ROI and made every click count.
20%
Lower CPA
44%
More Conversions
About Elite Merit
Elite Merit Real Estate is a Dubai-based brokerage and investment firm specialising in premium residential and commercial properties across the UAE. Known for its transparent, technology-driven approach, the company helps clients buy, sell, and invest in some of the region’s most sought-after developments.
The Challenge
Operating in a fiercely competitive market, Elite Merit faced rising acquisition costs and wasted ad spend caused by bots and invalid clicks. These fake interactions drained budget and made it difficult to scale lead generation profitably.
Tapper’s Impact and Results
After implementing Tapper’s real-time ad-fraud protection, Elite Merit transformed the efficiency of its paid campaigns. By automatically excluding fake clicks and bot traffic, every lead represented a genuine prospect and marketing budgets were focused only on real buyers.
Key improvements achieved with Tapper:
- 20% improvement in CPA
- 44% increase in monthly conversions
Client Quote
Summary
Tapper’s automated exclusions and continuous monitoring enabled Elite Merit to capture significantly more qualified leads while lowering the real cost per acquisition, strengthening their position in Dubai’s competitive real-estate market.
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