WPP Media MENA boosts client campaign efficiency with Tapper Partnership

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The ultimate free trial

30-day trial: 2 weeks of monitoring to expose invalid traffic, then an A/B test from day 15 comparing blocked vs unblocked traffic — concluding with a full review of CPA, conversion rate, and spend efficiency
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How the free trial works

Day 1: Integration
1. Day 1: Integration

In 10 minutes, we'll connect Tapper to your ad accounts and websites, so we can start measuring traffic quality immediately

Day 2: X-Ray of Paid Traffic
2. Day 2: X-Ray of Paid Traffic

Two weeks of monitoring reveal where bots and fake clicks are hiding, giving you a clear CPA baseline before any blocking begins.

Day 15: A/B Test Starts
3. Day 15: A/B Test Starts

We split traffic into a control group and a blocking group. The control group continues as normal. The blocking group has invalid traffic filtered by Tapper.

Day 30: Final Review
4. Day 30: Final Review

We compare CPA, conversion rate, and spend efficiency between the control and blocking groups, then agree next steps.

What you'll receive

Two weeks of monitoring to expose bots and establish a CPA baseline

A/B test from day 15 comparing blocked vs unblocked traffic

Final review comparing CPA, conversion rate, and spend efficiency between groups

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"We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans."
David Barnes

David Barnes

Data & Technology Lead, Omnicom Group

Omnicom Group

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Fake traffic wastes your budget every day you wait. We limit the number of free audits each month, book yours today.
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