The Real Cost of Reseller Bots

Reseller Bots: A Direct Threat to Your Ad Budget

Reseller bots are automated programs designed to buy high-demand products faster than any real user can. They’re now a widespread problem in eCommerce, especially during product drops, flash sales, and major campaigns.

These bots don’t just disrupt fulfillment. They also waste ad spend, distort performance metrics, and block real customers from converting. If you’re running paid ads without bot protection, you’re likely burning a portion of your budget on traffic that was never going to convert.

Tapper helps prevent that, by blocking bots before they click your ads.

Where the Damage Happens

Reseller bots interact with paid media like real users. They click your Google and Meta ads, load landing pages, and even trigger pixel events. But they don’t behave like customers, they:

• Inflate click costs
• Trigger fake engagement
• Pollute retargeting lists
• Skew attribution and reporting

The result? You spend more to reach fewer real buyers, and make decisions based on flawed data.

A Launch Gone Wrong

Imagine you’re launching a limited-edition product. You’ve built a paid campaign around it. Everything’s ready.

The product goes live. It sells out in minutes. Analytics show huge spikes in traffic, but bounce rates jump, budgets deplete early, and customers complain they couldn’t check out. A few hours later, the same items appear on resale sites at double the price.

What happened? Bots beat your customers to the sale, and you paid for the clicks.

Why Website-Level Defenses Aren’t Enough

Most fraud prevention tools sit at the website level. They try to stop bots after they land, using CAPTCHAs, device checks, and firewalls.

But by then, it’s too late. The ad has already been clicked, your system has logged the session, and your retargeting list is already compromised.

You’ve already paid.

Tapper Stops Bots Before They Click

Tapper protects your ad budget by blocking invalid traffic at the source, before it interacts with your paid campaigns.

It analyzes behavior in real-time and prevents known or suspicious bots from clicking Google and Meta ads. That means:

• Cleaner traffic from the start
• Accurate retargeting audiences
• More budget for real users
• Better data for optimization
• Fewer fake sessions clouding reports

Modern Bots Are Smarter, Your Protection Should Be Too

Bots today simulate full user sessions. They use proxy networks, spoof devices, and run in headless browsers. Some even mimic human behavior down to cursor movement and scroll depth.

Client-side defenses can’t keep up. That’s why Tapper operates at the ad layer, where the interaction starts.

Signs Bots Are Draining Your Budget

• Fast-spending campaigns with low return
• High bounce rates right after launch
• Retargeting lists underperforming despite solid traffic

If these sound familiar, there’s a good chance bots are involved.

Tapper helps you find out, and more importantly, shut them out!