Tapper vs. TrafficGuard: Which Click Fraud Solution is Best for Your Business?

Digital ad fraud is a growing concern for advertisers, costing businesses billions in wasted ad spend. Protecting your campaigns from invalid traffic (IVT) and fraudulent clicks is crucial to maintaining a high return on investment (ROI). In this comparison, we analyze Tapper vs. TrafficGuard, two leading solutions in the click fraud prevention space, to help you choose the best option for your business.
Feature Comparison: Tapper vs. TrafficGuard

Why Tapper is the Better Choice
1. Real-Time Fraud Protection

Time is money in digital advertising. Tapper blocks fraudulent clicks in under 3 seconds, ensuring your ad budget is spent only on real potential customers. TrafficGuard lacks real-time blocking, leaving you exposed to ongoing fraud until reports are generated.
2. Advanced Session Analysis & Fraud Detection

Tapper provides session recording, allowing advertisers to analyze user behavior and detect fraudulent activity in-depth. TrafficGuard does not offer session recordings, making it harder to understand why certain traffic is flagged as invalid.
3. More Comprehensive Support
Tapper offers 24/7 human support, ensuring real-time assistance whenever needed. TrafficGuard primarily relies on chatbots, phone, and email, which can lead to slower response times.
4. Broader Platform Protection

While TrafficGuard is limited to Google Ads, Tapper protects Google + Meta ad campaigns, making it the superior option for advertisers running multi-channel campaigns.
Tapper: The Fastest & Most Reliable Click Fraud Prevention
Tapper sets itself apart with industry-leading fraud detection algorithms, real-time blocking, and deep analytics, ensuring instant protection and zero wasted ad spend. With Tapper, advertisers get better insights, faster blocking, and superior customer support, making it the best choice for ad fraud prevention in 2024.
Want to see the difference yourself? Start your free trial today!
Get a free invalid traffic audit
Our machine learning algorithms will monitor and analyze all your paid ad clicks, and at the end of the audit you’ll receive a report detailing which channels, campaigns, keywords, and placements are worst affected.