Ad Fraud Impact 2024
Global stats that show the effects of click fraud on advertising budget and performance
Learn more
Currently protecting
Ad fraud stats across every industry
22%
27%
$1
42%
100 Billion
13.5%
Mobile App Ad Fraud Impact
On paid search campaigns, an average of 14% of all clicks are from non-genuine sources.
Bots are responsible for approximately 24% of all clicks, contributing significantly to click fraud.
Small businesses are especially vulnerable, with click fraud eating up as much as 30% of their advertising budget.
Bot networks are responsible for nearly 40% of click fraud, utilising large collections of devices to generate fake clicks.
Up to 16% of clicks on paid search campaigns are estimated to be fraudulent or invalid.
Click fraud rates in search campaigns can range between 14% to 22%, depending on industry and geographic location.
Did you know?
Did you know the cost of click fraud is forecast to grow from $100billion in 2024 to $172 billion by 2028? Click fraud is a massive problem, and the proof is in the numbers. Don’t take our word for it - try the IVT calculator and see the effects advertising fraud is having on your marketing success.
Try the IVT calculator
Affiliate Fraud Impact
Fraudulent clicks accounted for 17% of 2022's affiliate traffic, and cost companies an estimated $3.4 billion.
Sub-ID manipulation or fraud accounts for approximately 8% to 12% of affiliate fraud incidents.
Mobile affiliate fraud rates can be up to 50% higher compared to desktop due to vulnerabilities in mobile tracking.
An estimated 25% of leads generated through affiliate marketing campaigns can be fake or of poor quality.
Cookie stuffing schemes affect around 5% to 10% of affiliate marketing transactions, artificially attributing sales to affiliates.
Bots contribute to approximately 24% of all affiliate marketing traffic, generating fraudulent clicks and transactions.
Fraudsters won’t wait, so why should you?
You can set up a Tapper account in minutes, so we’ll be protecting your campaigns before you can say ‘sky-high ROI’.
Get in touch
Our reports
Empowering brands and enterprises with critical insights
Explore the latest trends and analyses that are shaping the future of advertising.
September 16, 2024
Wasted Ad Spend Report 2024: The Impact of Invalid traffic in The UAE
Discover key insights from Tapper's analysis of 28 million paid ad clicks across +150 ad accounts in the UAE from January 2024 to June 2024.
Learn more
September 16, 2024
Ad Fraud in E-commerce: The Impact of Bot Traffic on Your Business
Explore the impact of bot traffic on e-commerce in our
latest report
Learn more
September 16, 2024
Performance Max
Unveiling the Risks of Invalid Traffic and Black Box Algorithms
Learn more