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What are the tool use cases?

December 9, 2023
5 min read

Have you ever shared a link that takes up too much space? Well, URL shorteners are a rescue. Tapper is more than just an URL shortener. Tapper offers valuable insights and analytics regarding the performance of your links.

URL shorteners are commonly used on social media platforms, where character limits can make it challenging to share lengthy URLs. Tapper is no exception, but it offers much more.

Suppose you're affiliating/drop-shipping a product and want to determine which item is more popular among your audience and which generates more sales. In that case, you can create a link, and redirect 50% of your traffic to one product and 50% to another. By doing this, you can track the conversion rates of both products and determine which one performs better.

This kind of A/B testing is a powerful way to optimize your marketing campaigns and increase your sales. By splitting your traffic and tracking conversions, you can quickly identify which products, landing pages, or marketing strategies are the most effective. This information can help you make data-driven decisions and improve your overall marketing performance.

Moreover, if you're an influencer with followers from different countries, you can use Tapper as a BIO link to handle different audiences differently. By adding specific conditions, you can redirect users from Country A to the destination that caters to their interests, while directing users from Country B to a different landing page that aligns with their interests.

By tailoring your links to specific audience segments, you can create a more personalized experience for your followers and increase engagement rates. This kind of targeted marketing can lead to better conversion rates, increased brand loyalty, and a stronger online presence.

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