Let campaigns thrive with revenue-driving
ad fraud prevention
Eliminate fake traffic from paid media
10.5% of ad clicks are invalid, draining budgets, corrupting audience segments, and damaging performance. Tapper automatically eliminates invalid traffic, maximizing revenue and enabling scalable campaigns.
Shielding over hundreds of advertisers
.png)
%201.png){kind=logo}
Stop fake traffic on all ad platforms
Tapper automatically blocks invalid traffic from clicking on your Google Ads and seeing your Facebook Ads in real-time, making sure no damage is done to your ad budget.
.png)
Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
.png)
Block only the bad traffic
Tapper detects every single click on your paid ads with zero latency and uses machine learning to categorise each one as invalid, suspicious, or legitimate.
See what you’re paying for
Tapper reveals all click data as first-party data, allowing you to generate accurate campaign insights and predictable results.
Improve your traffic quality and save on your advertising spend in just a few minutes.
Monitor your traffic
Our AI filters analyze every click on your Google and Meta Ads in real time. No bots, click farms or other invalid traffic sources allowed.
Block only the bad traffic
Tapper automatically sends fraudulent IPs to your Google Ads exclusion list in under 3 seconds. Our industry leading behavioral models won’t block any genuine customers.
Watch how visitors interact with your site
With session recordings of each click, you can now see how visitors (and bots) interact with your site.
Crush click fraud. On autopilot
Direct your effort to where it truly matters. Let Tapper monitor your Google and Meta campaigns and stop click fraud from depleting your budget.
Your campaigns deserve better clicks
Your ads are getting worthless clicks from competitors, bots, and click farms that distort your conversion rates and prevent you from getting the quality leads you need in order to grow your business.
Learn & Evolve
Analyse post-click traffic behaviour and conversion data to continually improve audience targeting.
Quick API Integration
4 mins is all it takes to get started. Deploy one script via GTM and you’re good to go.
Don't settle for ordinary protection
Block harmful traffic from wasting your budget and skewing your data, once and for all.
Frequently asked questions
Tapper enhances ad performance by detecting and blocking invalid traffic in real time. Our machine learning analyzes click behavior to identify fraud, ensuring genuine engagement. Through direct ad platform integrations, Tapper optimizes ad spend, prevents click fraud, and maximizes campaign efficiency.
Invalid traffic (IVT) consists of clicks or impressions that don’t come from real users with genuine intent. This includes bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain. IVT also covers misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
• High bounce rates (for example in your CMP statistics or analytics tool)
• Low-quality leads
• Anything too high or too low (100% bounce rate, 0 seconds on site)
• Anything too random or too consistent (even traffic distribution every day, same outliers).
• Anything that doesn’t make common sense (a high volume of visitors at night)
• High traffic from a specific referral site coupled with an unusually high bounce rate
• Most traffic follows a specific navigation pattern (all exiting on the same web page)
It takes just 5 minutes to get started. Our AI models handle everything, seamlessly integrating with your Google and Facebook Ad accounts.
1. Connect your ad accounts
2. Paste the tracking code via GTM
Done! Tapper automatically blocks fake traffic 24/7.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, adhering to industry standards for data privacy, security, and digital advertising regulations.
Tapper functions as a processor when blocking fraudulent traffic, allowing customers to deploy scripts that detect invalid activity. This is permitted under legitimate interests (GDPR Article 6(1)(f)), as fraud prevention is crucial for maintaining marketing integrity, protecting resources, and preventing misuse. Tapper’s scripts operate with minimal impact, collecting only the necessary data, ensuring compliance without requiring user consent.
Tapper does not use cookies. Instead, we rely on local storage to maintain essential operational data. This ensures a lightweight, privacy-conscious setup, reducing reliance on cookies while aligning with modern compliance standards.
Additionally, Tapper follows strict security protocols and ensures that all actions—such as updating exclusion lists and audience adjustments—comply with ad platform policies, including Google Ads.
10.5% of ad clicks are invalid. That's up to $100B in wasted ad spend in 2025—driving revenue for ad platforms, not advertisers. What's more, it creates snowballing inefficiencies. If your company is spending $5M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to $250K in wasted ad spend plus another $750K in missed revenue.
Ready to protect your ad spend?
Safeguard your budget from bots, bonus abusers, and fraudulent clicks.
Stewart Morrison
Managing Director, FirmDecisions / Ebiquity MEA
Jad Hindy
SVP Marketing, Expo City Dubai
Omar Zahriyeh
VP Director, Search, Publicis
Hitesh Uchil
Digital Marketing Lead, Zand
Mohandas Alle
Agency Head - Data, Digital, Technology Services, BESTOFMINE
Mohamed Ameen
Performance Marketing Manager, BusinessFactory
Enterprise grade security
SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.
AICPA SOC 2
GDPR Compliant
Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
